Consumers between the ages of 25 and 44 find the most value in personalized product recommendations, according to a recent study by e-commerce platform provider Art Technology Group Inc.
The poll of 1,000 consumers, conducted this summer, found that 81.6% of shoppers between the ages of 25 and 44 deem personalized product recommendations as an important feature, compared to 31.5% ages 18 to 24 and 66.7% of consumers 44 and older.
Additionally, the survey found that 62.6% of consumers who purchased goods and services online once a week or more were likely to deem personalized product recommendations as an important feature on e-commerce sites, compared to 38.5% of those who make purchases monthly and 35.9% of those who make purchases four to six times per year.
In the coming year, ATG expects more e-retailers to implement personalized product recommendations on their sites. It adds that many companies are beginning to use automated recommendations services to populate their gift guides and best seller lists. This, ATG says, takes the responsibility off a retailer’s merchandising team while still enabling retailers to cater to shoppers’ individual behavior and preferences with targeted content.
Back...
