Internet Retailer - Strategies For Multi-Channel Retailing

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News Stories Tuesday, November 17, 2009   
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Compuware offers free e-retail site monitoring for post-Thanksgiving rush

Compuware Corp. announced today that it will provide free web site performance monitoring during some of the busiest online shopping days of the year, the day after Thanksgiving through the following Monday.

The monitoring service is provided through Compuware’s web performance division, Gomez. Compuware acquired Gomez earlier this month.

E-retailers can sign up for the program by visiting www.compuware.com/cybermonday. The free service records how quickly the designated home page loads via high broadband, low broadband and dial-up connections and across common Internet service providers. It also identifies outages and if home pages do not render properly.

Retailers enrolled in the program will receive daily e-mail updates on how quickly their home pages’ load compared to the previous day and alerts when there are problems, such as if a site is taking significantly longer to load than normal.

Compuware will provide a toll-free hotline that retailers can call to pinpoint problems, such as the regions where connection times are slow and if the problems are internal or come from outside the retailers’ systems. More than a dozen staff will man the hotline 24 hours a day, the company says.

For retailers that seek more detailed reports and help fixing internal performance problems, Compuware is offering priority access to its Vantage problem resolution teams for a fee.

“Unfortunately, retailers often develop problems during the holidays that are pretty high profile and pretty damaging to their business," says Matt Poepsel, vice president of performance strategy for the Gomez division of Compuware. "In the past, we’ve been quick to point out problems or challenges to retailers. Now, we wanted to give a more thorough level of service to them when they need it most.”

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