Internet Retailer - Strategies For Multi-Channel Retailing

News Stories
News Stories Wednesday, November 4, 2009   
E-Mail this article to a friend  Print a printer friendly version of this article   

Web sales drop for Indigo Books in the second quarter

E-commerce sales dipped for Indigo Books & Music Inc. in the second quarter of fiscal 2010.

For the quarter ended Sept. 26:

  • Web sales in U.S. dollars declined 5.4% to $17.6 million from $18.6 million in the prior year. In Canadian dollars, e-commerce revenue declined 5% from $20 million in the second quarter of fiscal 2009 to $19 million in the second quarter of fiscal 2010. The difference in percentages between U.S. and Canadian dollars reflects fluctuations in year-over-year exchange rates and currency conversion.
  • Total sales in U.S. dollars increased year over year 0.8% to $193.6 million from $192.1 million in the previous year and in Canadian dollars 0.8% to $208.7 million from $207.0 million.
  • Net earnings for the second fiscal quarter in U.S. dollars were $2.0 million, compared with $2.9 million in the prior year. In Canadian dollars, Indigo, No. 148 in the Internet Retailer Top 500 Guide, posted net earnings of $2.2 million compared with net earnings of $3.2 million in the prior year.
  • In U.S. currency the web accounted for about 9.1% of sales in the second quarter of the 2010 fiscal year. The web was 9.6% of total sales in Canadian dollars.
  • Same-store sales for the chain’s superstores decreased 0.9% and 2.1% for smaller format stores.
“We are satisfied with our results through what has proven to be a very turbulent time for most retailers,” says CEO Heather Reisman.

For the first two quarters of fiscal 2010:

  • In U.S. dollars, web sales declined 2.2% to $36.3 million from $37.1 million in the prior year. In Canadian dollars e-commerce revenue declined 2.3% to $39.1 from $40 million in the prior year. The difference in percentages between U.S. and Canadian dollars reflects fluctuations in year-over-year exchange rates and currency conversion.
  • Total sales in U.S. dollars increased year over year 1.2% to $373.3 million from $368.9 million in the previous year and in Canadian dollars 1.2% to $402.3 million from $397.6 million in the previous year.
  • The retailer didn’t break out year-to-date net income or net loss figures.
In the new fiscal year Indigo Books continues to develop a new mobile commerce business. This spring the company launched Shortcovers, a mobile and conventional web destination for free and paid electronic content ranging from books and magazines to newspapers and blogs. Shortcovers is a new division of the company with its own e-commerce infrastructure. “It is important to note that the drop in bottom line results reflects our increased operating investment in Shortcovers, our digital initiative,” says Reisman.

Back...

Copyright © 2009 This content is the property of Vertical Web Media. Privacy Policy
Articles by Age, Title, Author. Conference, CD, Guides, Popular Searches