Apparel and accessories merchants delivered the best response time to shoppers with a high broadband connection in September, for the fifth consecutive month, says Gomez Inc.
Shoppers with a high broadband connection in September could visit an apparel retail web site in an average time of 7.56 seconds, Gomez says, compared with mass merchants at 8.08 seconds, computers and electronics retailers at 8.24 seconds, and specialty merchants at 9.42 seconds.
When a site is accessed by a low broadband connection, computers and electronics retailers provided the fastest average access at 26.85 seconds, Gomez says. Computers and electronics retailers also turned in the best dial-up average access time at 60.44 seconds.
September '09 Top 50 Performance Summary:
Average across all categories |
Response Time |
(seconds) |
|
|
| Category |
High Broadband |
Low Broadband |
Dial Up |
| Apparel/Accessories |
7.56 |
27.94 |
62.21 |
| Mass Merchants |
8.08 |
27.22 |
61.49 |
| Computers/Electronics |
8.24 |
26.85 |
60.44 |
| Other |
9.42 |
30.09 |
61.09 |
All data for this report is collected by the Gomez Last Mile network, 30 times an hourfrom Dial Up, Low and High Broadband users across the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to download the web site content divided by the total number of tests.
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