SimplyInk scores in traffic, Nielsen Online reports
SimplyInk, a seller of printer inkjet cartridges, refill kits, and other inkjet printer accessories, stamped out a 156% year-over-year increase in traffic for September, attracting 1.79 million unique visitors, Nielsen Online reports. Apple also shined with a 19% traffic increase to 58.94 million unique visitors, giving it the top spot for the category.
Meanwhile, Hewlett-Packard and Sun Microsystems posted gloomier traffic reports with unique visitors falling 55% and 38% respectively compared to a year earlier.
The top 10 hardware manufacturer retail destinations in September with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:
- Apple Inc., 58.94, 49.66, 19%
- Dell Inc., 12.18, 14.74, -17%
- Hewlett-Packard Development Company L.P., 9.78, 21.27, -55%
- Carrotink.com, 3.20, N/A, N/A
- Sun Microsystems Inc., 3.16, 5.12, -38%
- Xbox, 3.10, 2.75, 13%
- Gateway, 2.48, 2.15, 15%
- SimplyInk, 1.79, .698, 156%
- IBM, 1.78. 2.18., -18%
- Sony Computer Entertainment, 1.74, 1.11, 57%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.
By length of visit, the top nine online hardware manufacturer shopping destinations in September (hours, minutes:seconds), according to Nielsen Online, were:
- Arrow.com, 4:53:54
- Zendoo, 2:54:22
- Apple Inc., 1:17:55
- Markertek.com, 0:47:29
- Newark InOne, 0:42:32
- Klipsch.com, 0:29:56
- Cyberpower, 0:25:04
- IBM, 0:22:43
- L-Com, 0:21:30
The top 10 retail goods and services segments in terms of online ad impressions (in millions) in September, according to Nielsen data, were:
- Home Improvement, 3,351.57
- Books, Movies and Music, 2,736.95
- Auctions, 1,495.94
- Misc. Services, 1,268.84
- Personal Care, 1,181.80
- Apparel & Jewelry, 1,135.34
- Electronics, 795.98
- Events and Tickets, 563.20
- Grocery, 413.62
- Domestics, 325.34
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