Amazon.com led a group of 29 major retailers that achieved an “excellent” web site consistency rating in September, according to Gomez. The top retail web sites measured last month had an average rating of “excellent” and average site availability rate of 88.73%.
Rounding out the top five retailers after Amazon.com’s 95.86% availability rating, Gomez listed Dell.com (95.19%), Staples.com (95.34%), AmwayGlobal.com (95.40%) and CDW.com (94.67%).
In September, nine major retailers received a rating of “good,” 11 rated “fair” and none were rated “poor.”
The consistency ratings take into account differences in the speed of web page delivery across multiple visits and the frequency a retail site is unavailable because of downtime. The variability of response time and the number of minutes down are combined to create each retailer's consistency rating, Gomez says.
| How big retailers measure up on consistency |
Retailer |
Consistency
rating |
Consistency
(seconds) |
Availability
(%) |
Amazon.com |
Excellent |
15.75 |
95.86 |
Dell.com |
Excellent |
17.35 |
95.19 |
Staples.com |
Excellent |
17.63 |
95.34 |
AmwayGlobal.com |
Excellent |
18.30 |
95.40 |
CDW.com |
Excellent |
18.47 |
94.67 |
ColdwaterCreek.com |
Excellent |
18.98 |
94.05 |
MusiciansFriend.com |
Excellent |
19.01 |
93.31 |
JCPenney.com |
Excellent |
19.16 |
94.81 |
Scholastic.com |
Excellent |
19.20 |
94.11 |
OfficeDepot.com |
Excellent |
19.39 |
93.85 |
OfficeMax.com |
Excellent |
19.63 |
95.17 |
Zappos.com |
Excellent |
19.99 |
96.16 |
CircuitCity.com |
Excellent |
20.40 |
94.15 |
Newegg.com |
Excellent |
20.50 |
95.39 |
Chadwicks.com |
Excellent |
20.57 |
95.15 |
Macys.com |
Excellent |
20.61 |
95.50 |
QVC.com |
Excellent |
20.75 |
94.22 |
Williams-Sonoma.com |
Excellent |
20.86 |
93.87 |
FootLocker.com |
Excellent |
21.53 |
65.18 |
BlueNile.com |
Excellent |
21.59 |
68.18 |
LLBean.com |
Excellent |
21.74 |
77.95 |
Costco.com |
Excellent |
22.02 |
92.97 |
Overstock.com |
Excellent |
22.14 |
66.74 |
Apple.com |
Excellent |
22.44 |
82.62 |
Nordstrom.com |
Excellent |
22.56 |
80.45 |
TigerDirect.com |
Excellent |
22.59 |
94.85 |
BestBuy.com |
Excellent |
22.93 |
74.94 |
FTD.com |
Excellent |
23.06 |
76.58 |
Target.com |
Excellent |
23.41 |
76.07 |
CompUSA.com |
Good |
21.73 |
94.52 |
HomeDepot.com |
Good |
22.47 |
92.54 |
Buy.com |
Good |
22.56 |
92.67 |
HSN.com |
Good |
22.79 |
92.47 |
Walmart.com |
Good |
23.42 |
91.66 |
Sears.com |
Good |
23.97 |
75.13 |
VictoriasSecret.com |
Good |
23.98 |
92.04 |
HPShopping.com |
Good |
24.72 |
92.89 |
Gap.com |
Good |
24.85 |
87.87 |
Netflix.com |
Fair |
23.38 |
91.23 |
NeimanMarcus.com |
Fair |
23.51 |
91.97 |
OrientalTrading.com |
Fair |
23.66 |
73.70 |
Avon.com |
Fair |
23.75 |
90.74 |
Toysrus.com |
Fair |
23.78 |
89.10 |
Peapod.com |
Fair |
23.99 |
93.30 |
Drugstore.com |
Fair |
24.07 |
93.22 |
BarnesandNoble.com |
Fair |
24.58 |
88.29 |
SonyStyle.com |
Fair |
25.05 |
83.57 |
Saks.com |
Fair |
25.65 |
88.97 |
1800Flowers.com |
Fair |
26.35 |
88.99 |
Benchmark Average |
Excellent |
21.85 |
88.73 |
All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across the U.S., 24 hours a day except 3AM to 6AM EDT. Consistency Rating: A qualitative representation of consistency ratings that are created with the lowest total score (Consistency + Availability) being normalized to 100. Above 98 = Excellent, above 95 = Good, above 85 = Fair and below 85 = Poor. Consistency is the range between the high and low values of one standard deviation from response time. Availability is determined by the percentage of tests that fail to correctly load. |
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