Traffic falls at many top electronics e-retailers, Nielsen reports

Consumer electronics retailers had a tough September when it came to traffic, Nielsen Online reports. Seven of the top 10 retailers in terms of traffic in the category posted year-over-year declines for the month. Best Buy, Gamestop and Sony were the only merchants reporting increases.

Newly re-launched CircuitCity.com posted the steepest decline with 2.16 million unique visitors, a 78% decrease from 9.83 million a year earlier. Systemax Inc. purchased the assets of Circuit City in a bankruptcy auction earlier this year.

The top multi-category computers and electronics online shopping destinations in September with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:

• Best Buy, 14.51, 13.53, 7%
• eBay Electronics, 4.59, 8.02, -43%
• Gamestop.com, 3.70, 3.19, 16%
• OSTG, 3.41, 4.57, -25%
• Tiger Direct, 3.15, 3.36, -6%
• Newegg.com, 3.09, 3.28, -6%
• Circuit City, 2.16, 9.83, -78%
• eBay Computers, 1.99, 4.29, -53%
• Sony, 1.63, 1.59, 3%
• Samsung, 1.35, 1.81, -26%

By length of visit, the top eight online multi-category computers and electronics shopping destinations in September (hours:minutes:seconds), according to Nielsen Online, were:

• Insight, 2:55:14
• Sling Media, 2:17:16
• Bags Unlimited, 0:45:03
• CA - Computer Associates International, 0:28:08
• MailFrontier, 0:23:40
• TechDepot, 0:20:38
• WinCustomize, 0:19:55
• Xoxide.com, 0:19:36

The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in September, according to Nielsen data, were: