Consumers get their Avon on in August, Nielsen Online says

Avon put on a great face in August in terms of traffic, Nielsen Online reports. The makeup retailer and distributor attracted 7.8 million unique visitors looking for the latest lip liner or eye shadow, a 55% rise from 5 million a year earlier. Other strong traffic performers among apparel and beauty e-retailers were Old Navy with a 30% increase traffic year over year, and makeup retailer Lancôme with a 46% rise.

The top 10 online apparel and beauty shopping destinations in August with unique visitors in millions this year compared with a year earlier and the percent change, according to Nielsen Online, were:

• Avon, 7.82, 5.04, 55%
• Old Navy, 5.91, 4.54, 30%
• eBay Clothing, Shoes and Accessories, 5.00, 9.27, -46%
• Zappos.com, 4.79, 4.49, 7%
• Victoria’s Secret, 3.69, 4.17, -12%
• The Gap, 3.27, 3.75, -13%
• Nike, 3.12, 2.99, 4
• Lands’ End, 2.82, 3.49, -19%
• Lancôme, 2.77, 1.90, 46%
• American Eagle, 2.36, 2.36, 0%

Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer. Additionally, Nielsen has recently expanded its panels of Internet users and, effective with June 2009 data, this may affect the percentage change from previous results for some sites.

By length of visit, the top 10 apparel and beauty sites in August (hours:minutes:seconds), according to Nielsen Online, were:

• Biggalslingerie.com, 1:55:16
• Broder, 1:34:05
• RedTagCrazy.com, 1:06:51
• Acne.org, 0:59:14
• Jewelrytelevision.com,0:57:56
• Hannahdonline.com, 0:49:13
• ShoeTrader.com, 0:43:35
• TapouT, 0:43:20
• Mary Kay, 0:42:47
• Lew Magram, 0:42:36