Triangle Billiards, a billiard supplies and game room recreation retailer, attributes its year-over-year 25% sales growth in the first half of the year to a newfound dedication to social media along with ongoing efforts to expand its e-mail marketing campaign.
“As a result of business and the economy taking a dive we’ve had to be more creative, work harder and be smarter to drive traffic into our stores and make the phone ring,” says Joe Fiscella, the company’s president. “[An online focus] is my next level attack to stay relevant. Over the last eight or nine months it’s been culminating into something that will work. We’re forced to do it. Maybe we should have done it all along, but our knowledge of social networking wasn’t as strong. But now we’re using it to make ourselves different.”
Over the past year the company began participating in such social networking sites as Facebook, MySpace, Twitter and LinkedIn. It uses the social media sites as a forum to offer contests and monthly specials, as well as links to Triangle President Joe Fiscella-penned free eBooks such as “The 6 Biggest Hidden Dangers of Buying 'Cheap' Pool Tables Made in China.”
In order to download the free books, users first have to enter an e-mail address, adding to the e-mail mailing list of more than 10,000 the company has accumulated over the past three years. Triangle sends monthly marketing e-mails that highlight new products, promotions and specials.
Back...
