Stephen Encarnacao, a former executive with Reebok, has purchased a controlling interest in multichannel retailer Dayton Boots Enterprises Inc. He calls the Dayton Boots brand “a Canadian-born original with a proud history, a bright future and a loyal customer base.”
Encarnacao has been Dayton’s CEO since 2008 and says there is great potential to expand sales in Canada, the U.S., Europe and Asia. He expects revenue to double in 2010. He did not disclose current revenue.
“For more than two decades I have been searching for a footwear company that could match the excitement I experienced as the chief marketing executive for a little-known brand back in the ‘80s called Reebok,” he says. “I’m certain that Dayton represents a similar opportunity.”
While Encarnacao has purchased a controlling interest, “the revised corporate structure reserves a significant portion of the company’s equity so existing Dayton shareholders, future equity partners and employees benefit from our anticipated success,” he says.
Dayton will continue to operate its wholesale business and retail showroom out of its offices and factory in Vancouver. Dayton currently employs 18 people.
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