ColdwaterCreek.com gave shoppers the fastest high broadband access time among large web retailers for the eighth month in a row, says Gomez Inc. In September, ColdwaterCreek.com produced a high broadband response time of 4.41 seconds.
Dell.com and Scholastic.com had the next best response time, tied with 5.67 seconds. They were followed by AmwayGlobal.com (5.80 seconds) and Amazon.com (5.82 seconds). For shoppers using a dial-up connection, Amazon.com provided the fastest web site response time at 39.29 seconds.
In September a shopper with a high broadband connection could access a Top 50 retailer’s web site in an average time of 8.57 seconds, compared with 28.69 seconds for a low broadband connection and 61.53 seconds for dial-up.
Gomez announced today that it will be acquired by Detroit-based Compuware Corp., a software, services and consulting company, in a deal valued at $295 million.
| How big retailers measure up on response time (in seconds) |
Retailer |
High Broadband |
Low Broadband |
Dial Up |
ColdwaterCreek.com |
4.41 |
16.76 |
55.17 |
Dell.com |
5.67 |
18.21 |
45.43 |
Scholastic.com |
5.67 |
21.14 |
54.09 |
AmwayGlobal.com |
5.80 |
19.44 |
50.97 |
Amazon.com |
5.82 |
15.78 |
39.29 |
Zappos.com |
5.95 |
21.40 |
52.83 |
QVC.com |
6.13 |
22.38 |
61.09 |
MusiciansFriend.com |
6.22 |
20.47 |
50.89 |
Staples.com |
6.24 |
17.89 |
46.76 |
LLBean.com |
6.28 |
27.27 |
63.45 |
OfficeDepot.com |
6.29 |
21.64 |
55.43 |
Overstock.com |
6.47 |
26.49 |
65.00 |
CircuitCity.com |
6.61 |
23.65 |
58.70 |
Nordstrom.com |
6.62 |
26.96 |
66.65 |
Newegg.com |
6.63 |
23.05 |
57.99 |
Macys.com |
6.89 |
23.82 |
56.43 |
BlueNile.com |
6.90 |
24.88 |
64.25 |
OfficeMax.com |
7.01 |
23.89 |
51.27 |
CDW.com |
7.34 |
19.95 |
50.74 |
JCPenney.com |
7.37 |
20.83 |
48.73 |
Chadwicks.com |
7.47 |
22.88 |
56.34 |
TigerDirect.com |
7.67 |
26.13 |
66.50 |
FootLocker.com |
7.90 |
32.49 |
63.80 |
Apple.com |
8.01 |
28.05 |
67.23 |
Costco.com |
8.18 |
27.34 |
66.23 |
Target.com |
8.36 |
31.27 |
71.65 |
BestBuy.com |
8.70 |
34.19 |
68.04 |
Williams-Sonoma.com |
8.86 |
26.27 |
58.78 |
FTD.com |
9.11 |
37.39 |
65.55 |
HomeDepot.com |
9.13 |
30.54 |
66.91 |
CompUSA.com |
9.19 |
26.78 |
64.64 |
Buy.com |
9.28 |
29.28 |
64.73 |
HSN.com |
9.62 |
28.48 |
66.25 |
VictoriasSecret.com |
9.86 |
33.66 |
67.84 |
Sears.com |
10.00 |
34.71 |
69.36 |
Gap.com |
10.09 |
41.93 |
69.66 |
Walmart.com |
10.16 |
32.08 |
61.05 |
HPShopping.com |
10.39 |
31.93 |
67.87 |
Avon.com |
10.68 |
37.42 |
72.68 |
Netflix.com |
10.76 |
30.63 |
69.63 |
Peapod.com |
11.02 |
32.32 |
63.55 |
SonyStyle.com |
11.07 |
40.71 |
63.15 |
OrientalTrading.com |
11.12 |
40.60 |
63.18 |
NeimanMarcus.com |
11.74 |
32.80 |
69.76 |
Drugstore.com |
12.02 |
32.80 |
70.15 |
Saks.com |
12.50 |
41.18 |
65.35 |
Toysrus.com |
12.56 |
38.02 |
65.98 |
BarnesandNoble.com |
12.64 |
42.30 |
72.21 |
1800Flowers.com |
15.77 |
44.84 |
61.75 |
Benchmark Average |
8.57 |
28.69 |
61.53 |
All data for this report is collected by the Gomez Last Mile network, 30 times an hour from Dial Up, Low and High Broadband users across
the United States, 24 hours a day except between 3AM to 6AM EDT. Response Time is the average of each test measurement to
download the web site content divided by the total number of tests.
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