Consumers enjoy the Lakeside view but visit Home Depot the most
Home goods e-retailer Lakeside.com attracted waves of new shoppers in August. It posted a 136% increase in visitors for the month compared to a year earlier, Nielsen Online reports. However, the Home Depot’s e-commerce site attracted the most consumers among home and garden online retailers. Nearly 13 million shoppers came to its retail site during the month, up 3% from a year earlier.
Here are the top home and garden retail web sites in August, with unique visitors in millions this year and last and the percentage change.
- The Home Depot, 12.94, 12.51 3%
- Lowe’s, 10.69, 9.69, 10%
- Home Shopping Network, 4.90, 2.99, 64%
- Lakeside.com, 4.62, 1.96, 136%
- eBay Home, 4.59, 9.33, -51%
- Ikea, 3.14, 3.29, -4%
- Horchow, 2.00, NA, NA
- Pottery Barn, 1.76, 1.14, 54%
- Jo-Ann.com, 1.75, 2.40, -27%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.
By length of visit, the top home and garden shopping sites in August (hours:minutes:seconds), according to Nielsen Online, were:
- Cutlery Corner, 1:24:40
- Baby & Child, 1:08:57
- The Fuller Brush Company, 1:01:58
- Celebrating Home, 0:58:31
- Van Dyke's Restorers, 0:49:45
- Gold Canyon Co., 0:36:02
- Stitchin' Heaven, 0:32:57
- Knifecenter.com, 0:31:54
- EasyClosets.Com, 0:30:49
The top brands advertised by consumer goods home and garden advertisers in terms of online ad impressions (in millions) in August, according to Nielsen data, were:
- The Procter & Gamble Company, Tide, 104.67
- The Procter & Gamble Company, Swiffer, 43.65
- The Procter & Gamble Company, Febreze, 34.01
- S.C. Johnson & Son Inc., Windex, 33.15
- Valspar, Valspar, 32.82
- Unilever, ALL, 32.09
- Reckitt Benckiser plc, Resolve, 30.22
- Sears Holdings Corp., Sears, 30.15
- S.C. Johnson & Son Inc., Pledge, 23.96
- The Procter & Gamble Co., Dawn, 22.12
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