Zazzle.com Inc., a manufacturer and retailer of products ranging from T-shirts and tennis shoes to coffee mugs and calendars, has expanded its paper products line with photo cards and other items in a pre-holiday push.
Zazzle, No. 195 in the Internet Retailer Top 500 Guide, offers thousands of products that customers can customize online with Zazzle’s templates or with their own uploaded graphics. Zazzle’s on-site design software lets customers view in real time what their personalized product will look like as they design it.
This week, Zazzle is expanding its paper products line in three categories: photo cards, which let customers upload their personal photos to a greeting card; invitations and announcements; and stationery, flyers, and marketing rack cards that businesses place in display racks in places like hotel lobbies and travel information centers.
Zazzle lets customers order personalized paper products in minimum quantities of 10 items for shipment within 24 hours of ordering. “With this expansion, customers in this historically underserved market can now take full advantage of Zazzle's promise of low minimum order quantities, 24-hour order turnarounds, and a wide variety of substrates, as well as its vast selection of community-generated templates and designs,” says Jeff Beaver, co-founder and chief product officer.
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