Organize-It-Online, an online retailer of storage and organization products, has launched a redesigned web site featuring more user-friendly navigation, an updated shopping cart and updated refreshed look and feel. It’s the site’s first redesign since 2004.
The redesign—which went live Aug. 6—makes it easier for shoppers to browse items by specific terms. For example, under the food preparation subcategory of the main kitchen category, shoppers are offered a list of options, such as as cutting boards, kitchen utensils, and kitchen gadgets. Previously, customers would have to go back to the previous page to refine the search.
“The structure is now more in line with the navigation that online shoppers are accustomed to,” says Derek Wargo, site web developer. “When shoppers browse, the experience is more akin to perusing the aisle of a store. They see a grouping of similar items, and choose the one they like the best.”
The redesigned site features an updated design and new logo—created with the help of Solid Cactus Inc.—which has a cleaner, more organized look. “One major difference is that it is optimized for a 1024 x768 screen resolution, which makes each page more spacious and will look better on most newer model computer screens,” says Chris Nylen, general manager.
Among new features added to the site is a closet design consultation feature that allows customers to set up interactive appointments with Organize-It closet designers. The designer uses computer-aided design software and screen sharing to work with customers to design a custom closet.
In addition, customers now are able to sign up to receive coupons and newsletters. Deep discounts also are offered on a “Sale Item of the Week” feature viewable from every page.
As part of the redesign, the retailer also simplified the checkout process to three easy-to-use checkout steps, reducing the number of pages and time needed to complete the purchase, says Kelli Patterson, marketing coordinator. Customers now can change quantities easily within the shopping cart.
Organize-It is planning further upgrades to the site, including a shop-by-brand feature, Wargo says. “Currently, users can search brands and find products that way, but we’d like to give them the opportunity to browse and maybe discover new brands they hadn’t heard of,” he says.
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