It was a battle of the big dogs last month as eBay and Amazon each took top spots in sales in separate online product categories, according to the Nielsen Online MegaView Report. Amazon ranked No. 1 for consumer electronics purchases at retail sites in June with 1.27 million sales and eBay took the top spot for health and wellness sales with 741,000.
The top e-commerce product category based on order size was computer hardware with $324.44 and the top-converting e-retailer was ProFlowers.com with a 24% conversion rate.
The sites with the highest conversion rates in June were:
ProFlowers, 24.0%
Vitacost.com, 23.3%
1800Flowers.com, 19.5%
Roamans, 19.2%
Office Depot, 18.5%
Blair.com, 17.3%
QVC, 17.0%
Victoria’s Secret, 16.8%
Drs. Foster and Smith, 16.4%
Amazon.com, 15.9%
The product categories with the highest average order value in June were:
Computer hardware, $324.44
Automotive, $159.83
Consumer Electronics, $130.21
Event and movie tickets, $127.23
Office Supplies, $89.24
Computer Software, $83.06
Sporting goods and outdoor activities, $76.77
Child/Baby Care, $75.26
Food and Beverage, $69.66
Home and garden, $67.09
In June, the top sites in the health/wellness/beauty and consumer electronics categories based on purchases, reporting the number of purchases and the number of customers (in thousands), respectively, were:
Health/wellness/beauty
eBay, 741, 349
Amazon.com, 706, 620
Avon, 663, 523
Drugstore.com, 568, 457
Bath and Body Works, 369, 323
Consumer electronics
Amazon.com, 1,277, 1,055
eBay, 828, 571
AT&T, 505, 416
Verizon Wireless, 408, 341
Office Depot 259, 198
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