Online marketing company Channel Intelligence says its jewelry, apparel and sporting goods retail clients increased their return on ad spend in the second quarter compared with Q1. Jewelry retailers showed the largest jump with a 78% increase in return on ad investment. Apparel clients showed a 32% increase, while sporting goods retailers showed a 49% increase.
Jewelry retailers that use Channel Intelligence reported a 28% jump in sales from Q1. Order volume also increased 20% for the category, Channel Intelligence says. In response to the sales increase and a 20% drop in average cost per click, Channel Intelligence says its jewelry clients increased their ad spending during the quarter.
Apparel retailers’ order volume rose 31% quarter over quarter, and their return on ad spend rose 32%. The vendor’s apparel customers boosted their ad spending by 39% in Q2 and the average number of units sold in the category rose 33%.
Meanwhile, sales for Channel Intelligence sporting goods retailers rose 18% and the category showed a healthy 49% increase in return on ad spend. Average cost per click dropped 14% in the second quarter while clicks rose 48% for sporting goods retailers. Sales stemming from online shopping engines also increased by 29% for the vendor’s sporting goods retailers.
"We're very excited that on average our customers achieved positive quarter-over-quarter growth in key performance metrics such as sales, conversion rates and return on ad spend," says Lanny Tucker, Channel Intelligence senior vice president of sales and marketing. "While our economy is trying to recover, we continue to monitor industry trends to make sure we are providing the best possible management and support for our clients' shopping channel campaigns. We are optimistic that the online shopping environment will continue to offer growth opportunities for retailers."
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