Personalization and product recommendation systems vendor richrelevance has named Jake Bailey head of advertising. Prior to his new position, Bailey was director of international business and director of marketing at Overstock.com Inc., No. 29 in the Internet Retailer Top 500 Guide.
Bailey will lead richrelevance’s new advertising division, working to help retailer clients achieve higher engagement, increased conversion and stronger customer loyalty.
“Jake is one of those rare people with a sixth sense about online retail; he really ‘gets’ what works and what doesn’t in e-commerce,” says David Selinger, CEO of richrelevance. “Jake’s many years of marketing experience at Overstock.com, as well as his thought leadership in the online retailing space, will be a huge asset to our customers as they continue to successfully navigate the white waters of e-commerce growth.”
While at Overstock.com, Bailey helped launch the online retailer into 34 countries and expanded the marketing department to 70 people while simultaneously managing over $300 million in direct revenue. Bailey also managed Overstock.com’s 60,000-member affiliate program.
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