An old retailing tactic to drive sales is giving away free samples, a strategy GameFly.com is trying with a new gaming site.
GameFly.com, No. 274 in the Internet Retailer Top 500 Guide, has launched Ponged.com as an online video game site that lets users access more than 500 games in different categories, including action and strategy.
Ponged.com is more than just a straightforward gaming site. GameFly.com built the site with Flash technology that lets users play games on a full screen. Players with web-enabled Wii and PS3 consoles can also use tools to share games and chat in real-time. “Ponged.com provides all players with an extensive library of great games handpicked by our staff of hard-core gamers,” says GameFly.com co-founder and senior vice president of business development and content Sean Spector.
On Ponged.com gamers can search by keyword and by categories such as most popular, highest rated and recently added. “Ponged.com provides the best Flash games out there, free of charge,” says Spector.
GameFly.com will use Ponged.com to drive more revenue for its online games rental business, which features monthly subscription plans beginning at $15.95. Ponged.com will also help GameFly.com collect marketing and demographic information on users and their online gaming habits.
Ponged.com is the latest business development from GameFly.com in recent months. In May, GameFly redesigned its web site. The new GameFly.com offers additional content, new and updated features, and a simplified navigational interface. The aim, the company says, was to provide “an enhanced, effortless experience for customers.” In April, GameFly.com also launched GameAnswers.com, a free service that lets gamers educate other gamers by asking questions and obtaining answers from their peers about video game-related topics.
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