Shoebuy.com steps up its traffic —eBay, however, isn’t so lucky
Consumers love their stilettos and sneakers, at least if recent traffic data from Nielsen Online is any indication. Shoe e-retailer Shoebuy.com posted a whopping 43% rise in traffic in May to a total of 2.36 million unique visitors compared to 1.64 million a year earlier. Meanwhile, eBay clothing, shoes and accessories fell the furthest—48% to 5.81 million unique visitors compared to 11.18 million a year earlier.
The top 10 online apparel and beauty shopping destinations in May with unique visitors in millions this year compared with a year earlier and the percent change, according to Nielsen Online, were:
- eBay Clothing Shoes & Accessories, 5.81,11.18, -48%
- Victoria’s Secret, 5.50, 5.53, -1%
- Zappos.com, 4.64, 3.85, 20%
- Avon, 3.66, 4.52, -19%
- Lands’ End, 3.59, 2.57, 39%
- Old Navy, 3.37, 3.56, -6%
- The Gap, 3.08, 2.58, 19%
- L.L. Bean, 2.90, 2.57, 13%
- Bath and Body Works, 2.37, 2.53, -7%
- Shoebuy.com, 2.36, 1.64, 43%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.
By length of visit, the top 10 apparel and beauty sites in May (hours:minutes:seconds), according to Nielsen Online, were:
- Mary Kay, 1:36:23
- Avon, 0:38:12
- Blair.com, 0:25:04
- Lands’ End, 0:18:10
- Woman Within, 0:16:11
- Lane Bryant, 0:15:21
- Roamans, 0:14:28
- L.L. Bean, 0:14: 07
- Sierra Trading Post, 0:13:58
- Forever 21, 0:13:27
The top eight consumer goods industry segments in terms of online ad impressions (in millions) in May, according to Nielsen data, were:
- Food & Beverage, 4,051.62
- Personal Care, 3,013.74
- Home & Garden, 1,972.16
- Print Publishing, 932.69
- Apparel & Jewelry, 889.52
- Automotive Supply, 506.96
- Recreational Gear, 164.94
- Toy & Hobby, 157.09
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