HSN.com leads online mass merchants with March conversion rate of 6%

While Amazon.com led in total number of shoppers in March with 65.04 million, up 22% from a year ago, HSN led online mass merchants with a conversion rate of 6%, Compete Inc. reports. JCP.com led department stores with a conversion rate of 5.1%.

Compete also reported on other retail categories in March including home décor, where BrylaneHome.com led with a conversion rate of 6.1%.

Following are the leading online mass merchants ranked by number of online shoppers in March, with their percent change over March 2008 and their March 2009 conversion rate:

• Amazon.com, 65,039,276, 22%, 4.0%
  
• Walmart.com, 30,655,353, 21%, 2.0%
  
• Target.com, 29,705,962, 17%, 1.6%
  
• Costco.com, 7,546,321, 32%, 2.5%
  
• Overstock.com, 7,268,827, -10%, 3.0%
  
• Samsclub.com, 6,031,745, 34%, 1.0%
  
• QVC.com, 5,639,441, 15%, 2.4%
  
• HSN.com, 4,433,416, 18%, 6.0%
  

• Sears.com, 15,123,793, 47%, 1.4%
  
• JCP.com, 14,299,146, 17%, 5.1%
  
• Macys.com, 9,229,983, 24%, 1.6%
  
• Kmart.com, 6,516,472, 38%, 0.7%
  
• Kohls.com, 5,281,223, -5%, 3.5%
  
• Nordstrom.com, 2,098,817, -5%, 2.3%
  
• Dillards.com, 2,055,273, 17%, 1.2%
  
• Bloomingdales.com, 1,336,315, 27%, 1.6%
  
• Boscovs.com, 1,157,837, 15%, 1.8%
  
• Saksfifthavenue.com, 996,058, 31%, 1.4%