Frozen meal retailer Schwan’s is top-converting site in March, Nielsen says
Conversions at online frozen meal retailer Schwan’s came in at 50.5%, making it the top converting web retail site in March, according to the Nielsen Online Mega View report. At an average of $252.14, event and movie tickets was the category with the highest average order size for the month. The report is a regular analysis of e-commerce trends.
The sites tracked by Nielsen Online with at least 500,000 unique visitors during March that had the highest conversion rates were:
- Schwan’s, 50.5%
- FTD.com, 27.2%
- ProFlowers, 24.3%
- Vitacost.com, 23.7%
- Woman Within, 22.7%
- Roamans, 21.0%
- Coldwater Creek, 20.0%
- Eddie Bauer, 19.3%
- Blair.com, 18.9%
- QVC, 18.5%
According to Nielsen Online, the product categories with the highest average order size were:
- Event & Movie tickets, $252.14
- Computer Hardware, $188.76
- Automotive, $121.39
- Consumer Electronics, $120.86
- Child/Baby Care, $78.34
- Sporting Goods & Outdoor Activities, $75.36
- Home & Garden, $75.13
- Office Supplies, $75.08
- Food & Beverage, $75.07
- Computer Software, $65.69
In March, the most-visited sites by category, based on purchases, reporting the number of purchases and the number of customers, in thousands, were, respectively:
Apparel and accessories
- eBay, 3,959, 1,547
- Victoria’s Secret, 851, 673
- JC Penney, 588, 505
- Woman Within, 443, 344
- QVC, 426, 235
Home and garden
- eBay, 2,106, 1,115
- Amazon, 1,188, 942
- JC Penney, 541, 463
- QVC, 406, 298
- Wal-Mart Stores, 315, 285
Health/wellness/beauty
- eBay, 934, 603
- Avon, 690, 543
- Amazon, 623, 542
- Drugstore.com, 613, 510
- HSN.com, 414, 251
Computer software
- Symantec, 510, 478
- McAfee, 294, 281
- Amazon, 191, 165
- Intuit, 175, 152
- Hewlett Packard, 95, 78
Books
- Amazon, 4,498, 3,477
- eBay, 1,689, 821
- Barnes & Noble, 487, 432
- Christianbook.com, 88, 74
- Alibris, 84, 76
DVD/video
- Amazon, 2,111, 1,520
- DirectGroup Bertelsmann, 693, 531
- eBay, 692, 402
- Wal-Mart Stores, 151, 135
- Barnes & Noble, 66, 58
Office supplies
- VistaPrint, 1,591, 1,090
- Office Depot, 1,404, 631
- Staples, 787, 548
- eBay, 338, 206
- Hewlett Packard, 285, 207
Consumer electronics
- eBay, 1,234, 878
- Amazon, 980, 771
- AT&T, 517, 387
- Verizon Wireless, 418, 341
- Wal-Mart Stores, 275, 234
Jewelry and watches
- eBay, 2,058, 628
- HSN.com , 291, 164
- QVC, 264, 167
- Overstock.com, 135, 116
- Avon, 135, 119
Toys, games and hobbies
- eBay, 5,876, 2,029
- Amazon, 1,025, 801
- Oriental Trading Company, 315, 250
- Toys ‘R’ Us, 169, 145
- Wal-Mart Stores, 128, 117
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