Tech shoppers scramble to Newegg, but Best Buy is best in total audience
Best Buy easily attracted the most visitors in March among computer and consumer electronics sites, though its audience declined 5% from a year ago. Newegg gained 48% in visitors and was tops in time spent on site among e-retailers in the category.
The top multi-category computers and electronics shopping destinations in March with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online, were:
- Best Buy, 13.89, 14.57, -5%
- eBay Electronics, 5.74, 8.53, -33%
- Newegg.com, 4.50, 3.04, 48%
- TigerDirect.com, 4.06, 3.55, 14%
- eBay Computers, 3.08, 4.61, -33%
- Gamestop.com, 2.84, 3.16, -10%
- Sony, 1.91, 2.90, -34%
- CompUSA.com, 1.51, 1.38, 10%
- Sony Electronics 1.47, 1.77, -17%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top online shopping destinations based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.
By length of visit, the top 10 online multi-category computers and electronics shopping destinations in January (minutes:seconds), according to Nielsen Online, were:
- Newegg.com, 21:22
- CDW, 19:38
- Frys.com, 18:06
- TigerDirect.com, 17:02
- Canon, 13:28
- Crutchfield.com, 12:24
- Sony Electronics, 12:15
- eBay Electronics, 11:38
- eBay Computers, 10:51
- Best Buy, 10:30
The top 10 retail goods and services advertisers in terms of online ad impressions (in millions) in March, according to Nielsen data, were:
- Mate1.com, 2,510.34
- Netflix Inc., 2,077.07
- eBay, 2,024.81
- United Online Inc., 1,183.22
- True, 1,166.61
- My1PureLove.com, 534.01
- StubHub.com, 405.25
- Target Corporation 337.01
- Amazon.com, 327.64
- Bally Total Fitness, 228.58
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