With nudges through Twitter and e-mail, shoppers on fragrance e-commerce site Scentiments.com are beginning to show a preference for Amazon Payments because of their familiarity with the Amazon brand, CEO Howard Wyner says.
“We’re finding people like the Amazon Payments option primarily because many are already an Amazon customer,” Wyner says. “The percentage of people who shop at Scentiments who also shop at Amazon is huge.”
Wyner didn’t reveal how many of his shoppers are known to also shop at Amazon, but noted that during what he calls a soft launch of Amazon Payments, 2% of Scentiments shoppers are choosing it, down from the 10% that choose PayPal but about twice as many as choose Google Checkout.
The soft launch has included messages Wyner places on Twitter to let people know about special offers on Scentiments.com, such as a $5 coupon for using Amazon Payments on orders over $60. Amazon.com Inc. has also included mentions of Scentiments.com in e-mail marketing messages promoting its payments system.
Shoppers that choose Amazon Payments during the checkout process can benefit from the same one-click checkout process featured on Amazon.com, Wyner says. Scentiments shoppers already registered on Amazon.com can sign into the Amazon Payments feature using the same e-mail address and password used on Amazon.com, or register for an Amazon account through Scentiments.com’s Amazon Payments section.
Scentiments.com works with Cardinal Commerce Corp., a payments technology provider, to connect with Amazon Payments as well as other payment systems. In addition, the retailer’s internal I.T. staff spent about 12 hours integrating the Amazon Payments system to the Scentiments inventory and order management systems.
Scentiments.com also has elicited a strong response to promotions it has run for the RevolutionCard, including an offer for $20 off on the first $50 purchase using the card. The RevolutionCard is a credit card that requires users to enter a personal identification number when making a purchase.
“The RevolutionCard has been a very successful co-branding promotion,” Wyner says, noting that Scentiments has more than 1,000 customers using the card.
Back...
