eBay and Amazon both come out winners in February, Nielsen Online says
For once, there’s room enough for both eBay and Amazon to rank No. 1—at least when one breaks down conversion rates by retail category. The competitors, which have been duking it out for supremacy in terms of traffic to retail sites in recent months, were each winners in several shopping categories for conversions in February, Nielsen Online reports.
The sites with at least 500,000 unique visitors during the month with the highest conversion rates in February were:
- Schwans, 42.1%
- ProFlowers, 36.5%
- Quixtar, 33.2%
- vitacost.com, 28.9%
- Woman Within, 24.2%
- L.L. Bean, 20.4%
- Office Depot, 19.6%
- Tickets.com,18.4%
- 1800flowers.com, 17.3%
- QVC, 17.1%
The product categories with the highest average order value in February, according to Nielsen Online, were:
- Computer hardware, $354.89
- Automotive, $220.02
- Consumer Electronics, $140.42
- Event & Movie Tickets, $134.20
- Office Supplies, $93.59
- Online Retail Total, $77.25
- Home & Garden, $72.14
- Computer Software, $70.73
- Child/Baby Care, $69.98
- Sporting Goods & Outdoor Activities, $83.16
In February, the top sites in various categories based on purchases, reporting the number of purchases and the number of customers (in thousands), respectively, were:
Apparel and accessories
- eBay, 3,285, 1,452
- J.C. Penney, 610, 474
- Victoria's Secret, 581, 467
- QVC, 389, 231
- Woman Within, 332, 275
Home and garden
- eBay, 2,066, 1,057
- Amazon, 1,181, 944
- QVC, 431, 326
- J.C. Penney, 411, 330
- Wal-Mart Stores, 401, 325
Health/wellness/beauty
- eBay, 782, 489
- Avon, 717, 525
- Amazon, 468, 431
- Drugstore.com, 406, 339
- Walgreens, 341, 281
Computer software
- Symantec, 482, 442
- Amazon, 311, 200
- McAfee, 195, 168
- eBay, 115, 93
- Intuit, 74, 69
Books
- Amazon.com, 3,968, 3,161
- eBay, 1,935, 827
- Barnes & Noble, 566, 460
- ChristianBook.com, 104, 88
- Abebooks, 76, 69
DVD/video
- Amazon.com, 1,895, 1,321
- eBay, 819, 506
- DirectGroup Bertelsm, 699, 542
- Barnes & Noble, 78, 70
- Best Buy, 68, 66
Office supplies
- Office Depot, 1,483, 666
- VistaPrint, 1,170, 904
- Staples, 758, 499
- Amazon, 195, 181
- eBay,165, 137
Consumer electronics
- eBay, 1,090, 746
- Amazon, 1,018, 855
- AT&T, 407, 312
- Verizon Wireless, 368, 290
- Office Depot, 271, 181
Jewelry and watches
- eBay, 1,429, 441
- HSN.com, 439, 173
- QVC, 300, 149
- Avon, 123, 92
- Amazon, 107, 95
Toys, games and hobbies
- eBay, 4,993, 1,778
- Amazon, 909, 749
- Oriental Trading Company, 183, 160
- Jo-Ann.com, 146, 131
- Wal-Mart Stores, 136, 94
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