NetElixir will make its new LXR Retail search marketing management tool available for a nominal fee to beta testers this spring. Among its features: monitoring how a retailer’s brand is mentioned on the social networking site Twitter.com to find keywords for optimizing web pages for natural search, says CEO Udayan Bose.
“We have found Twitter.com to be a repository for conversations about brands, so we’ve built technology to show retailers how many times their brands are mentioned, and what consumers are saying about their brands, so retailers can find keywords they can use to optimize their web pages to rank higher in natural search,” Bose says. He adds that NetElixir will charge testers a $1,000 fee to use the beta version of LXR Retail. Regular pricing for the application will be based on a percentage of a user’s paid search budget, ranging from about 1.5% to 5%, he adds.
LXR Retail is designed to support paid search marketing as well as search engine optimization for natural search rankings. In addition to its search engine optimization through monitoring of Twitter and possibly additional social networks, LXR Retail provides a bid management tool that automatically terminates bids on products once they are no longer available in a retailer’s inventory. A third feature feeds a retailer’s product information to comparison shopping engines.
LXR Retail also features an overall dashboard that lets users monitor performance across paid search campaigns, comparison shopping engines and natural search rankings, Bose says.
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