As retailers’ budgets are increasingly slashed, many are trying to find creative ways to do more for less. A service called CrowdSpring can help them do just that, says industry analyst Keven Wilder, president of retail consultancy Wilder Inc.
Merchants, particularly new retailers looking for help with designing a logo or other creative services, can post ads on CrowdSpring.com for work. Companies name the price they’re willing to pay and details on what they are looking for, and collect submissions from artists from around the world.
“It’s a low-cost way to get a graphic design or web design,” Wilder says. “You just name your project, your price and your deadline.” The projects, according to the web site, typically pay between $200 and $500—far less than many ad agencies would charge. However, a business can name any price it chooses.
Retailers can set the time they want the ad to expire, specify what type of format they prefer for submissions—such as JPEG, name features they must have or do not want, and explain their target markets.
According to the site, posts receive an average of 68 submissions from 15,000 artists residing in 140 countries. The package comes with a free contract establishing ownership of the work upon purchase.
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