With integrated on-demand applications from MyBuys and OrderMotion, online retailers can offer personalized product recommendations to site visitors based on a direct a tie to information in the site’s order management system.
“The MyBuys and OrderMotion partnership makes it simple for OrderMotion customers to take advantage of personalized product recommendations and create a best-in-class user experience on their sites,” says Paul Rosenblum, vice president, products and strategy, MyBuys. “The combined offering lets retailers put personalized recommendations on their web sites, as well as in their transactional e-mails, increasing return visits and boosting site sales and revenue.”
OrderMotion collects large amounts of order, item and customer data, which when combined with MyBuys’ personalization engine can produce more effective cross-sells and up-sells based on customer-specific attributes, the companies say.
“The combination also dramatically increases operational efficiency by automating the laborious process of selecting cross-sells and up-sells, as well as other common merchandising tasks,” says OrderMotion CEO Marty Fahey.
OrderMotion and MyBuys cooperate to pre-build order management data feeds into the MyBuys personalization engine, the companies say. “All retailers need to do is cut and paste a snippet of JavaScript into their page templates, and they’re good to go with product recommendations on the web sites and in follow-up e-mails,” Rosenblum says.
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