Schwan’s was tops in conversions in January, Nielsen Online says

In January, online frozen food and dairy retailer Schwan’s ate up a 52.5% conversion rate, giving it the No. 1 spot for online retail conversions. Computer hardware was the category with the largest average ticket size, according to the Nielsen Online MegaView Report, a regular analysis of trends in e-commerce.

The sites with at least 500,000 unique visitors during the month with the highest conversion rates in January were:

• Schwans, 52.5%
• ProFlowers, 27.3%
• Quixtar, 22.4%
• Blair.com, 21.8%
• Office Depot, 21.1%
• vitacost.com, 20.4%
• DrsFosterSmith.com, 20.3%
• FTD.com, 20.2%
• Amazon, 17.2%
• CDW, 16.9%

• Computer hardware, $202.78
• Event & Movie Tickets, $171.15
• Automotive, $155.81
• Consumer Electronics, $116.67
• Sporting Goods & Outdoor Activities, $83.16
• Office Supplies, $81.88
• Child/Baby Care, $77.03
• Home & Garden, $76.07
• Food & Beverage, $65.94
• Computer Software, $63.14

In January, the top sites in various categories based on purchases, reporting the number of purchases and the number of customers (in thousands), respectively, were:

Apparel and accessories

• eBay, 2,941, 1,441
• Victoria's Secret, 696, 603
• Macy's, 514, 396
• J.C. Penney, 1,206, 1,031
• Amazon, 492, 434

Home and garden