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Friday, February 6, 2009 |
Footwear and fragrances are tops in traffic growth, Nielsen Online says
Bath & Body Works and Nike posted the heftiest hikes in traffic to Apparel & Beauty retail web sites in December, Nielsen Online says. Unique visitors jumped 44% at Bath & Body Works year over year, and Nike had a 50% increase in traffic this December over last. The only destination in the list of most popular Apparel & Beauty retail sites to experience a decline in visitors was eBay, which nonetheless held onto the top spot in the category.
The top 10 online apparel and beauty shopping destinations in December with unique visitors in millions this year and last and growth from prior year, according to Nielsen Online were:
- eBay Clothing, Shoes and Accessories, 7.70, 11.26, -32%
- Zappos.com, 6.96, 5.70, 22%
- Victoria’s Secret, 6.73, 5.71, 18%
- Lands End, 6.22, 5.06, 23%
- L.L. Bean, 6.17, 5.77, 7%
- Old Navy, 5.94, 5.18, 15%
- The Gap, 4.66, 3.40, 37%
- Bath & Body Works, 4.43, 3.07, 44%
- Avon, 4.33, 3.85, 13%
Unique visitors count only once each shopper who came to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data. Rankings may contain multiple web sites from the same retailer or manufacturer.
By length of visit, the top 10 apparel and beauty sites in December (minutes:seconds), according to Nielsen Online, were:
- Mary Kay, 47:42
- Jewelrytelevision.com, 42:36
- Avon, 39:04
- Blair.com, 33:48
- Haband.com, 21:42
- L.L.Bean, 21:04
- Woman Within, 20:06
- Aeropostale.com, 18:05
- Forever21.com, 17:13
- Victoria’s Secret, 16:57
The top eight consumer goods industry segments in terms of online ad impressions (in millions) in December, according to Nielsen data, were:
- Food and Beverage, 3,082.58
- Personal Care, 2,972.18
- Apparel & Jewelry, 1,632.49
- Home and Garden, 1,392.58
- Print Publishing, 527.97
- Toy & Hobby, 349.88
- Recreational Gear, 158.15
- Automotive Supply, 106.45
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