Outdoor gear and accessories retailer Gander Mountain Co. has appointed Steven Uline senior vice president of marketing.
As part of his responsibilities for Gander Mountain, No. 213 in the Internet Retailer Top 500 Guide, Uline will coordinate the marketing for all channels, including e-commerce.
Uline comes to Gander Mountain after 24 years as an executive with Anheuser-Busch Companies Inc. At Anheuser-Busch, Uline served as vice president of geographic marketing, field media and special event marketing. Prior to that position he directed the company's sports marketing program.
Along with Uline, Gander Mountain also has hired Michael Owens, another Anheuser-Busch executive, to serve as executive vice president and chief operating officer. At Anheuser-Busch, Owens served as vice president of business operations and oversaw a $6 billion procurement program. He also previously served as vice president of sales and marketing. Owens will be paid a base salary of $500,000 and will be eligible for an annual cash incentive bonus of up to 100% of his annual base, according to a recent Gander Mountain filing with the Securities and Exchange Commission.
Salary information for Uline was unavailable.
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