U.S. Internet users appetite for videos appears insatiable: Internet users viewed 12.7 billion online videos in November, up 34% from November a year ago, comScore Inc. reported this week. More than 146 million U.S. Internet users watched an average of 87 videos per viewer in November, comScore reports.
Leading video site YouTube accounted for 5.1 billion of those videos.
Other November U.S. online video facts from comScore:
77% of the total U.S. Internet audience viewed online video and each user spent an average of 4.5 hours watching videos.
97 million viewers watched 5.1 billion videos on YouTube.com (52.3 videos per viewer).
52.5 million viewers watched 371 million videos on MySpace.com (7.1 videos per viewer).
The duration of the average online video was 3.1 minutes.
The duration of the average online video viewed at Hulu, which posts TV episodes and movies, was 11.9 minutes, highest among the top 10 video properties.
The top sites in November by number of videos viewed (in millions) and share of market, according to comScore, were:
Google Sites (including YouTube), 5,107.30, 40.3%
Fox Interactive Media, 439.09, 3.5%
Viacom Digital, 324.90, 2.6%
Yahoo Sites, 304.33, 2.4%
Microsoft Sites, 296.28, 2.3%
Hulu, 226.54, 1.8%
Turner Network, 214.70, 1.7%
Disney Online, 137.16, 1.1%
AOL, 115.30, 0.9%
ESPN, 95.62, 0.8%
By unique viewers (in millions) and average number of videos per viewer, the top sites, according to comScore, were:
Google Sites (including YouTube), 97.92, 52.2
Fox Interactive Media, 58.11, 7.6
Yahoo Sites, 39.95, 7.6
Microsoft Sites, 34.97, 8.5
Viacom Digital, 27.10, 12.0
Hulu, 22.45, 10.1
AOL, 22.44, 5.1
Turner Network, 20.73, 10.4
Disney Online, 13.02, 10.5
Time Warner (excluding AOL), 12.56, 3.6
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