ProFlowers` conversions bloom in November, Nielsen Online says
ProFlowers ranked No. 1 in retail web sites for conversions—the percentage of visitors to an e-commerce site who make a purchase—in November, according to the Nielsen Online MegaView Report, a regular analysis of trends in e-commerce.
The sites with the highest conversion rates in November were:
- ProFlowers, 30.6%
- Metrostyle, 23.6%
- QVC, 21.6%
- Office Depot, 21.6%
- L.L. Bean, 21.5%
- Tickets.com, 20.1%
- Blair.com, 18.9%
- Lands End, 18.4%
- 1800flowers.com, 17.8%
- The Sportsman's Guide, 16.8
The product categories with the highest average order value in November were:
- Automotive, $247.93
- Computer Hardware, $179.31
- Consumer Electronics, $136.57
- Food & Beverage, $85.48
- Event & Movie Tickets, $80.13
- Office Supplies, $77.46
- Home & Garden, $74.64
- Sporting Goods & Outdoor Activities, $73.92
- Child/Baby Care, $61.59
- Shoes & Athletic Footwear, $58.20
In November, the top online retailers in various categories based on purchases, reporting the number of purchases and the number of customers (in thousands), respectively, were:
Apparel and accessories
- eBay, 4,393, 1,659
- J.C. Penny, 988, 812
- Victoria’s Secret, 695, 591
- Lands End, 531, 472
- Old Navy, 521, 464
DVD/Video
- Amazon, 2,313, 1,846
- DirectGroup Bertelsmann, 872, 657
- eBay, 862, 467
- Best Buy, 233, 194
- Wal-Mart Stores, 198, 178
Home and garden
- Amazon, 1,456, 1,186
- eBay, 1,058, 666
- J.C. Penney, 784, 654
- QVC, 480, 372
- Target, 429, 382
Office supplies
- Office Depot, 1,387, 757
- VistaPrint, 865, 712
- Staples, 438, 325
- Hewlett Packard, 146, 139
- eBay, 140, 97
Health/wellness/beauty
- Avon, 467, 391
- Amazon, 439, 388
- Sephora, 425, 349
- eBay, 405, 277
- QVC, 363, 246
Consumer electronics
- Amazon, 1,040, 916
- eBay, 878, 571
- Wal-Mart Stores, 410, 381
- AT&T, 371, 290
- Apple Store, 344, 288
Computer software
- Symantec, 319, 309
- McAfee, 289, 246
- Amazon, 184, 168
- eBay, 86, 67
Jewelry and watches
- eBay, 1,160, 340
- QVC, 271, 204
- Overstock.com, 179, 157
- Amazon, 132, 113
- HSN.com, 122, 77
Books
- Amazon, 4,203, 3,252
- eBay, 1,378, 693
- Barnes & Noble, 768, 646
- ChristianBook.com, 120, 106
- Alibris, 118, 102
Toys, games and hobbies
- eBay, 4,118, 1,489
- Amazon, 2,146, 1,694
- Wal-Mart Stores, 1,003, 825
- ToysRUs, 535, 482
- Target, 441,396
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