Nearly half of online shoppers say they plan to delay holiday spending this year because of the down economy, though 32% say they would buy more online if able to spend with cash, according to a recent study by Javelin Strategy & Research for eBillme, a payment service from ModaSolutions Corp. that lets online shoppers pay with direct debits from their bank accounts.
The eBillme Index, a periodic report issued by eBillme and Javelin, released data late last month based on a survey of how consumers plan to shop online throughout the holiday shopping season. “48% of consumers say they plan to delay spending because of the economy and that they are shifting away from credit to cash-like payment options, partly because of their financial health partly because financial institutions are tightening lending,” says Marwan Forzely, CEO of ModaSolutions.
When asked how much they planned to spend online during the holidays, the largest group of survey respondents, or 20%, said $100 to less than $250, he adds.
Following are expected online spending amounts by percentages of consumers, according to the study:
More than $2,000, 3%
$1,000 to less than $2,000, 4%
$500 to less than $1,000, 12%
$250 to less than $500, 18%
$100 to less than $250, 23%
$50 to less than $100, 17%
Less than $50, 14%
No plans to spend online, 9%
The study also noted that, because of the credit crunch facing consumers, 77% of consumers said they want to use more payment options that guard against online fraud; 57% would spend more online if they felt more protected from fraud, and that 28% would spend more online if they pay with available funds through their bank bill-pay system.
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