Office Depot led all retail web sites in conversion rates—the percentage of visitors who make a purchase—in July, reports the Nielsen Online MegaView report, which provides information about trends at retail web sites.
The top sites by conversion rates were:
Office Depot, 26.9%
1-800-Flowers.com, 20.9%
FTD.com, 20.3%
J. Jill, 19.4%
ProFlowers.com, 19.3%
QVC, 18.2%
L.L. Bean, 15.9%
The Children's Place, 15.2%
Blair.com, 14.9%
Zales, 14.6%
Computer hardware web site had the largest average ticket in July, says the MegaView report.
Average tickets in July were:
Computer hardware, $256.47
Office supplies, $102.85
Consumer electronics, $101.56
Event & movie tickets, $82.44
Automotive, $76.60
Food & beverage, $65.39
Home & garden, $62.65
Sporting goods & outdoor activities, $60.87
Child/baby care, $58.83
Shoes & athletic footwear, $58.64
The top sites in various categories based on purchases, reporting visitors and buyers (in thousands) in July were:
Apparel & Accessories
eBay, 4,171, 1,585
Victoria's Secret, 947, 484
QVC, 495, 239
J.C. Penney, 471, 415
Kohl's, 302, 213
Home & Garden
eBay, 2,244, 1,276
Amazon, 873, 696
J.C. Penney, 459, 391
Target, 395, 302
Office Depot, 378, 295
Health/Wellness/Beauty
eBay, 1,145, 561
Avon, 536, 383
Amazon, 375, 260
Drugstore.com, 327, 299
QVC, 267, 224
Computer Software
Symantec, 271, 241
eBay, 198, 97
McAfee, 197, 173
Amazon, 82, 80
Books
Amazon, 4,232, 3,099
eBay, 1,770, 840
Barnes & Noble, 579, 450
Alibris, 97, 70
Christianbook.com, 75, 74
DVD/Video
Amazon, 1,307, 999
eBay, 1,025, 629
DirectGroup Bertelsmann, 882, 476
Barnes & Noble, 110, 91
Best Buy, 95, 73
Office Supplies
Office Depot, 1,651, 884
Vistaprint, 868, 667
Staples, 460, 390
eBay, 146, 98
Hewlett Packard, 135, 120
Consumer Electronics
eBay, 1,206, 774
Amazon, 376, 340
Verizon Wireless, 350, 278
AT&T, 276, 196
Best Buy, 241, 162
Jewelry & Watches
eBay, 1,347, 532
QVC, 232, 129
HSN.com, 87, 55
Overstock.com, 61, 59
Amazon, 48, 46
Games & Hobbies
eBay, 5,984, 1,740
Amazon, 437, 367
Oriental Trading Co., 278, 245
Wal-Mart Stores, 83, 80
ToysRUs, 68, 62
Back...
