Digital marketing company iCrossing and Pluck Corp., which provides social media services to retailers and other online companies, have partnered to offer social media-driven marketing and search applications. The partnership builds on iCrossing's existing offering by adding tools from Pluck’s SiteLife social media platform.
“Today, consumers are creating and shaping their own social spaces, and brands must increasingly learn how to live within those networks,” says Adam Lavelle, chief strategy officer at iCrossing. “Pluck’s social media platform is a powerful addition to our social media offering and will help our clients achieve that goal.”
Pluck’s tools allow users to leave comments, offer ratings, reviews and recommendations and post photo and videos. Lavelle says the tools will complement iCrossing's search engine optimization and marketing capabilities, which use web analytics and social media analysis to gauge consumers’ attention, and engagement in brands that market online.
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