Competing home & garden sites are inching up on eBay
Competing home & garden sites are growing much faster in terms of unique visitors than category leader eBay Home, according to Nielsen Online.
While eBay Home’s unique visitor total decreased 12% in March from the same month a year ago, No. 2 The Home Depot increased its total by 2% and third place Lowe’s by 23%. Home Depot only trailed eBay Home by 469,000 unique visitors in March, having made up more than three-quarters of the 2.1 million visitor gap in March 2007.
The top 10 online home and garden shopping destinations in March with unique visitors in millions this year and last and growth from prior, according to Nielsen Online were:
- eBay Home, 11.07, 12.53, -12%
- The Home Depot, 10.60, 10.41, 2%
- Lowe’s, 9.75, 7.90, 23%
- AOL Home, 4.31, 1.38, 213%
- Home Shopping Network, 3.69, 3.14, 17%
- eBay Crafts, 3.64, 4.22, -14%
- Ikea, 2.93, 2.31, 27%
- Pottery Barn, 2.05, 1.77, 16%
- Jo-Ann.com, 1.99, 1.63, 22%
- Northern Tool & Equipment, 1.71, 1.44, 19%
Unique visitors count only once each shopper who comes to a site, no matter how many times the shopper visited. This is a custom list compiled by Internet Retailer of the top e-commerce sites in this category based on Nielsen Online data.
By length of visit, the top 10 home & garden sites in March (minutes:seconds), according to Nielsen Online were:
- Collections Etc., 32:41
- LTD Commodities, 32:29
- Home Shopping Network, 18:56
- The Pampered Chef, 16:52
- BrylaneHome, 16:09
- Lamps Plus, 14:04
- Lakeside.com, 12:07
- Edible Arrangements, 11:35
- Harborfreight.com, 11:30
- Lowe’s, 10:11
The top 10 consumer goods home and garden advertisers in terms of online ad impressions (in millions) last month, according to Nielsen data were:
- Sears Holdings Corp., Sears, 328.65
- MTD Products Inc., Troy-Bilt, 88.51
- The Clorox Co., Clorox, 85.52
- Select Comfort Corp., Sleep Number Bed, 68.74
- The Clorox Co., Glad, 16.79
- Ekornes Inc., StressLess, 15.44
- Minnesota Mining & Manufacturing Co., 3M, 14.21
- The Procter & Gamble Co., Swiffer, 12.10
- The Procter & Gamble Co., Bounty, 10.38
- Valspar, Valspar, 9.94
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