Two years after a major redesign of its main e-commerce site, Quixtar Inc. is adding other refinements to make Quixtar.com more consumer-friendly. The company, a direct marketing subsidiary of Alticor Inc., which also owns Amway, worked with Avenue A | Razorfish, a Seattle digital services agency, to modify the site design.
The home page is now more focused on the health and beauty products marketer’s private label brands, including Simply Nutrilite, Nutrilite, Artistry, XS, Trim Advantage and eSpring. Quixtar also added bigger images and drop-down menus that let shoppers browse for merchandise by brand. “The facelift we did made the site more consumer-friendly,” says Quixtar chief information officer Heather Anderson.
In the past two years Quixtar has redesigned its web site to make it easier for independent business owners that buy and sell Quixtar products to build customized e-commerce sites. With a renewed emphasis on consumer business, Quixtar, No. 22 in the Internet Retailer Top 500 Guide, has launched more web advertising in conjunction with a print campaign to drive traffic to its web site.
The enhancements Quixtar is making to its web site also will be used to improve flat e-commerce revenue. Quixtar, which still is formulating its year-end numbers, posted estimated web sales of $858 million in 2007, a drop of 0.3% from web sales of $861 million in the prior year.
Quixtar, which sells products through independent business owners who in turn market products to friends, family and small business, also generates significant sales for other merchants who list their products for sale on Quixtar.com. For instance, 650 retailers affiliated with Shop.com sell items on Quixtar.com. In fiscal 2006, independent business owners generated $84.6 million in revenue for its partner stores, the company says.
Back...
