Despite fewer visitors, eBay remains the top shopping site in November
Auction site eBay held on to the top spot among shopping sites in November in terms of unique visitors, even though the number of visitors to the site dropped 8% from November 2006.
Amazon.com, which gained 10% in unique visitors, is steadily closing the gap with eBay. While eBay led by 15 million unique visitors in September, according to Nielsen figures, by November Amazon.com was within 6 million visitors of taking over the top spot.
The top 10 shopping destinations in November, with unique visitors in millions, average time each person spent on the site in hours:minutes:seconds, and visitor growth from a year ago, according to Nielsen Online, were:
- eBay, 59.04, 2:08:31, -8%
- Amazon, 53.63, 0:28:05, 10%
- Wal-Mart Stores, 35.00, 0:15:19, 2%
- Target, 34.61, 0:10:03, 18%
- Best Buy, 22.74, 0:11:37, 8%
- Circuit City, 19.14, 0:01:55, 22%
- Dell, 18.92, 0:10:03, 18%
- Overstock.com, 18.42 0:11:31, 22%
- Sears, 17.81, 0:09:45, -18%
- JCPenney, 15.93, 0:17:01, 13%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
The top consumer goods online advertisers in November, by millions of impressions, according to Nielsen Online’s AdRelevance report, were:
- Hydroderm Beverly Hills, 1,116.24
- Sears Holdings Corp., 970.44
- Nestle USA Inc., 500.49
- The Coca-Cola Co., 393.25
- General Mills Inc., 370.59
- Unilever, 353.48
- iQ Cosmetics., 272.47
- The Procter & Gamble Co., 226.90
- L.L. Bean Inc., 199.25
- Patron Spirits Co., 172.82
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