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Friday, July 27, 2007 |
Glam Media tops apparel and beauty shopping sites in June
Glam Media, which debuted on the top apparel & beauty web site list last month at No. 2, has taken over the No. 1 spot from eBay Clothing, Shoes and Accessories in the latest monthly numbers from Nielsen/NetRatings. In May Glam Media’s 6.1 million unique visitors gave it the No. 2 spot. In June it hosted 9.5 million. Glam Media operates the fashion and lifestyles portal and retail affiliate site Glam.com.
The Top 10 sites in apparel & beauty in May, with unique visitors (in millions) and growth from a year ago, according to Nielsen/NetRatings, were:
- Glam Media, 9.50, N/A, N/A
- eBay Clothing Shoes & Accessories, 9.23, 10.27, -10%
- Victoria's Secret, 4.66, 4.52, 3%
- eBay Jewelry and Watches, 4.06, 5.12, -21%
- eBay Health & Beauty, 3.87, 3.86, 0%
- L.L. Bean, 3.33, 2.28, 46%
- Old Navy, 3.24, 3.78, -14%
- Zappos.com, 3.21, 2.63, 22%
- Lands End, 3.14, 2.15, 46%
- Avon, 3.04, 2.77, 10%
(Unique visitors count only once each shopper who came to a site, no matter how many times that shopper visited.)
Cosmetics site Mary Kay led apparel and beauty sites in time spent by each visitor in June, reports Nielsen/NetRatings. The top 10 by time spent (hours:minutes:seconds) and unique visitors in millions were:
- Mary Kay, 1:09:01, 1.26
- AVON, 49:06, 3.04
- Jewelrytelevision.com, 44:09, .60
- Abercrombie & Fitch, 19:09, .57
- Chadwick's, 17:55, 1.75
- eBay Clothing Shoes & Accessories, 16:39, 9.23
- Blair.com, 15:55, 1.08
- Lands End, 14:52, 3.14
- Victoria's Secret, 14:51, 4.66
- One Hanes Place, 14:33, .87
Nielsen/NetRatings’ AdRelevance report ranks the following as the top 10 in online ad impressions in June among consumer good categories, in millions:
- Food & Beverage, 3,839.92
- Personal Care, 2,079.37
- Home & Garden, 1,057.04
- Apparel & Jewelry, 673.16
- Print Publishing, 402.80
- Automotive Supply, 314.78
- Recreational Gear, 239.24
- Toy & Hobby, 146.51
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