Nintendo, the maker of online games and consoles, scored the highest year-to-year increase in January web traffic, at 82%, among the top 10 computer hardware manufacturers sites, Nielsen/NetRatings reports. Nintendo had 2.08 million unique visitors, up from 1.15 million a year ago.
Apple Computer Inc. continued to lead all computer hardware manufacturers, at 43.51 million in January, and also scored the fourth-largest increase, up 24% from 34.98 million.
Hewlett-Packard Co. ranked second in number of unique visitors (which counts only once each shopper who came to a site, no matter how many times that shopper visited), at 16 million, up 15%, followed by Dell Inc., 15.57 million, down 16%; Sun Microsystems Inc., up 25%; Gateway Inc., 2.39, no change; IBM Corp., 2.17 million, down 27%; Nintendo; Toshiba America Inc., 1.69 million, up 35%; Epson, 1.58 million, up 19%; and Sony Computer Entertainment, 1.55 million (year-ago change not available.)
In average time per visit (hours:minutes:seconds, plus number of unique visitors in millions), the leaders were:
Apple 1:19:25; 43.5
Dell, 0:19:32; 15.6
Nintendo, 0:19:29; 2.1
Xbox, 0:16.06; 1.5
Palm, 0:13:51; 1.3
TiVo, 0:13:24; 0.87
HP, 0:12:53; 16
IBM, 0:12:51; 2.2
Sony Computer Entertainment, 0:12:48; 1.5
Gateway, 0:10:56; 2.4
Also for January, the Nielsen/NetRatings AdRelevance service reports that the top consumer goods and services bands by ad impressions (in billions) with share of impressions, were:
Miscellaneous services, 13.3, 36.4%
Books, movies and music, 10.2, 27.9%
Personal care, 3.06, 8.4%
Auctions, 2.1, 5.8%
Electronics, 1.8, 5%
Home improvement, 1, 2.8%
Apparel and jewelry, 0.647, 1.8%
Art prints and posters, 0.447, 1.2%
Grocery, 0.326, 0.9%
Events and tickets, 0.322, 0.9%
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