Quixtar Inc. is reporting essentially flat web sales for its 2005 fiscal year. In 2005, the web generated sales of $753 million, up less than 1% from sales of $748 million in fiscal 2004, the company says.
Overall the web accounted for about 70% of total sales of $1.1 billion in 2005, compared to 2004 when the Internet accounted for 68% of total sales of about the same amount.
After several years of growth, Quixtar, No. 14 in the Internet Retailer Top 400 Guide to Retail Web Sites, had been anticipating a leveling off in its web sales as it added new independent business owners and expanded its product inventory.
"Obviously, you always want to see the sales figure go up, but we were pleased to see the continued growth of independent business owners (IBOs) at all levels in the business,” says Quixtar managing director Jim Payne.
Quixtar, the e-commerce and direct marketing subsidiary of Alticor Inc., which also owns Amway, recently redesigned its web site. New improvements include an updated shopping cart and adding more foreign language capability.
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