18% of marketers say their conversion rates on affiliate marketing programs are 0.5-1%, while 14% cite rates greater than 5% and another 16% say they don’t know the conversion rate, according to a new study from Shawn Collins Consulting.
26% of the study’s respondents reported that 20% of their affiliates generated at least one click in the past month; 14% said 2-5% of their affiliates generated at least one click; 14% said they didn’t know how many affiliates generated at least one click.
Marketers cited e-mail most often as the most effective means of recruiting affiliates, followed by phone contact and advertising in affiliate directories. When asked what type of rewards or incentives they offer affiliates, 40% of respondents said they offer tiered commission increases, 26% said they run contests periodically to reward top affiliates, and 25% said they provide special access to marketing materials such as data feeds and pay-per-click keywords. In addition, 28% of marketers said they allow affiliates to bid on their brand names in Internet search engines.
The study found that 75% of marketers manage their affiliate programs in-house, and that 30% had reduced the size of their affiliate networks in the past year.
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