BestBuy.com vaulted over eBay Electronics to be the No. 1 computer and consumer electronics retail web site in February, fueled by a 20% gain in BestBuy.com’s traffic and a 29% drop in eBay Electronics’, Nielsen/NetRatings reports. Best Buy hosted 10.49 million unique visitors in February, up from 8.7 million a year earlier, while eBay Electronics hosted 7.84 million, down from 11 million a year earlier.
CircuitCity.com remained in the No. 3 spot, albeit with a 22% hike in unique visitors to 5.94 million from 4.86 million a year earlier, Nielsen/NetRatings reports.
The remaining spots were held by
eBay Computers, 5.5 million, no growth rate available
Sony Electronics, 3.1 million, down 19%
Sony, 3 million, up 28%
CompUSA, 2.9 million, up 31%
OSTG, 2.8 million, down 10%
TigerDirect, 2.3 million, up 13%
Radio Shack, 1.7 million, down 1%
Customers spent the most time at CDW.com, with an average stay of 19 minutes and 26 seconds, and were in and out the fastest at Crutchfield.com, in 8 minutes and 47 seconds.
The top retail goods and services online advertisers in number of impressions in February were (in millions):
Netflix Inc., 1,884
United Online Inc., 1,374
1-800-Flower.com., 733
FTD, 591
Roll International Corp., 392
MarketRange Inc., 372
Amazon.com Inc., 358
Unclassified local advertisers, 299
Viacom Inc., 288
eBay Inc., 269
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