Retailers who are concerned about how their sites perform for the dial-up market can be less worried about that in the face of the latest Internet broadband usage report from research and analysis company Nielsen/NetRatings.
Nielsen/NetRatings reports that at-home broadband Internet access reached 51% of all connections in July, the first time that more than 50% of at-home users are on broadband connections. That proportion is up from 38% a year ago. It translates into 63 million broadband users vs. 61.3 million dial-up users. Broadband connections rose 47% year-over-year, while narrowband dropped 13%.
"The norm of waiting for a page to load has gone by the wayside through increased broadband access,” says Marc Ryan, senior director and analyst, Nielsen/NetRatings. “With high-speed access in the majority, we're likely to see the richer, more interactive content becoming the standard."
Nielsen/NetRatings reports that broadband penetration was highest among users under 34, with the 18-20 age group having the highest penetration of all at 59%. Users over 65 had the lowest penetration of broadband connections at 34%.
Nielsen/NetRatings says it expects strong broadband growth to continue through next year.
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