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May 9, 2008

Editorial Resources
IRCE2008 Show Details Chicago, June 9-12 2008
Top 500 Guide—All New!
Web Design Guide
IR Media Kit

Table of Contents

May 2008 Feature Articles
Cover Image for May 2008 Raising the Stakes
With consumers adopting a more sophisticated approach to shopping online, e-retailers must invest a lot more to keep customer loyalty.

We-commerce
Social networks offer retailers easy, inexpensive access to millions of consumers. But does ROI exist in this new style of marketing?

Bigger picture
By viewing sites and technologies with a broader perspective, retailers are finding better ways to monitor and improve performance.

Where does e-commerce go from here?
A preview of the Internet Retailer 2008 Conference & Exhibition: Web Merchants Dive Into the Mainstream. Plus details about every session in the Show Guide.

May 2008 Departments
Publisher`s Letter
Key reasons to attend Internet Retailer 2008

Newsline
Amazon.com pushes the m-commerce envelope with text messages
Amazon.com has launched Amazon TextBuyIt, a new way of mobile shopping that bypasses its mobile web site, providing consumers an entirely different path to merchandise when away from a computer.

iTunes outplays Wal-Mart in music sales
In another sign of the power of the web in music sales, Apple Inc.’s online iTunes Store surpassed Wal-Mart Stores Inc. with the most overall music sales in January, according to a report from NPD Group Inc.

Strapped for cash, New York says affiliate sites basis for sales tax collection
New provisions written into the state’s sales tax law define in-state affiliate sites as a physical presence, requiring retailers like Amazon.com without any other physical facilities in New York like stores or warehouses to collect and remit sales tax on all purchases placed by New York buyers. Other states may follow, experts say.

Retailers challenged by rising postal rates and fuel surcharges
As shipping rates and fuel surcharges challenge online retailers with additional order fulfillment costs, the U.S. Postal Service is beginning to offer incentives in discounted rates to companies that ship more efficiently.

Google attributes revenue growth to tech innovation
Ongoing innovation in search, ads and applications helped drive up first quarter revenue 42% year-over-year to $5.19 billion, as Google also improved the quality of its search results, the company says.

As eBay’s Q1 revenue tops $2 billion, new chief promises more changes ahead
John Donahoe, eBay’s new CEO, says the e-marketplace plans to increase buyer confidence, improve product selection and make items easier to find. The value of goods sold on eBay worldwide grew 12% year-over-year in the first quarter to $16 billion.

Marketing&Advertising
A Perfect Match
Web merchants must ask a great many questions when shopping for a search marketing firm that best fits their needs.

Ops&Tech
Mighty Merchandising
Matching consumers with brands then providing a shopping experience focused on a niche can increase sales.

Promises Fulfilled
Retailers and fulfillment experts offer five ways to easily improve fulfillment and delivery operations.

Corporate Strategies
Back to Basics
Getting the fundamentals right can boost the bottom line.

WebSellingSegments
Power Products
The web is helping merchants with private label programs share accurate data with manufacturers and speed products to market.

WebSellingViews
Safety Payoff
Merchants can minimize losses to fraud by adopting an approach that combines basic measures and advanced tools.

WebSellingStats
Analytics effects
Retailers look for where web analytics can have the biggest impact on e-commerce, The E-Tailing Group reports.


Gaining a competitive edge with fulfillment

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