Internet Retailer - Strategies For Multi-Channel Retailing

Table of Contents

November 2009 Feature Articles
Cover Image for November 2009 Mobile commerce has arrived
Numbers don’t lie: 112 retailers have mobile sites or apps that are attracting millions of visitors per month. But what about sales?

Internet Retailer Survey: E-retailers are ready to buy new technology, and they have long shopping lists
Online retailers say they are ready to start spending again on technology, and they have long shopping lists.

Order up!
E-commerce systems don’t always communicate well with inventory and financial software. Building that link can boost profits.

In the money
Top execs at e-retailers made big bucks in 2008—at least on paper. Despite some belt-tightening, they can prosper again this year.

November 2009 Departments
Publisher`s Letter
Mobile commerce: The long wait is over
With more than 150 m-commerce sites and apps, mobile commerce is rapidly shifting “from experiment to reality.”

Newsline
Amazon takes on retail chain rivals with same-day delivery in seven cities…
Amazon.com Inc. last month announced a shipping option that offers same-day delivery on items ranging from gourmet foods to hardware in seven major cities. The new delivery service solves the No. 1 reason people don’t shop online—because they want something immediately, analysts say.

…While Wal-Mart takes on Amazon by launching an online price war
Wal-Mart Stores Inc. launched a price war with Amazon.com Inc. last month by slashing the prices of highly anticipated new books that Walmart.com shoppers pre-order. Target Corp. and Sears Holdings Corp. also entered the fray.

Retail is on the road to recovery but faces bumps and detours, experts say
Heading into the holiday shopping season, retailers have some cause to celebrate but with caution: Two retail industry groups say the economy has started to revive but faces a bumpy road to robust sales

Advance Auto Parts zooms onto the web with a new store
After a former e-commerce site came to screeching halt, Advance Auto Parts has refueled its online presence with a new site that gives shoppers the option to pick up online orders in stores.

Marketing&Advertising
Found in a Flash
Flash and Silverlight can make web sites come to life, but disappear from search results. Retailers discover workarounds.

Ops&Tech
Trust, But Verify
Two recent attacks on retailer-owned sites illustrate why security experts say never trust user input.

A Small World
The web’s window into far-flung supply chains helps merchants keep in stock merchandise that moves.

Marketing&Advertising
In The Pink
A lighthearted contest built around social networks helped seriously raise brand awareness for an online travel site.

WebSellingViews
The Right Metrics
Easy-to-understand metrics are appealing, but they may not help e-retailers maximize profits.

WebSellingStats
Web retailers head toward holidays on an upswing
A broad survey finds many online merchants held their own this year, and most are optimistic about the period ahead.


SPONSORED SUPPLEMENT:Site performance managing a multi-faceted challenge
How fast a retail web site responds today depends on outside service providers and the consumer’s browser, as well as on the performance of the retailer’s data center. Performance experts can provide crucial support for this complex undertaking.

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