Customer service takes on greater importance in tough times
Many shoppers contact online retailers after making a purchase, putting a premium on service.
Retailers gain new options for navigating the last mile
With inventories lean and consumers expecting low-cost shipping, it’s crucial for retailers to find the best delivery deal.
Retailers go back to basics with web-selling platforms
Retailers are focusing on basics, such as site design, as they tune up their e-commerce platforms.
Retailers upgrade technology as they send more e-mail
Retailers increasingly integrate e-mail programs with analytics to send more personalized messages.
Fast delivery a growing part of the complete package
Strong execution not only pleases shoppers, it can also reduce costs in areas like inventory and customer service.
Meeting the demands of cross-channel retailing
Cross-channel integration enables consumers to buy and take delivery in the ways they prefer.
Fear of debt and fraud change the way online shoppers pay
Fears of running up debt and of identity theft are changing how consumers pay online.
A little personalization goes a long way for e-retailers
Retailers become more savvy about how to personalize the web experience and present product reviews.
Retailers are getting more out of search marketing
Retailers are investing in better natural search results and becoming more efficient in paid search.
Searching for increased sales? Start with site search
Making it easy for shoppers to find the products they want has become a top e-retailer priority.
Once dismissed, social media is fast becoming a priority
Marketing through social networks has gone beyond the experimentation stage for e-retailers.
Supply chains come into sharper focus for e-retailers
Tighter collaboration with suppliers enables retailers to satisfy shoppers and minimize inventory.
Retailers can unearth riches in web analytics data
Online retailers are honing their skills at using analytics data to boost sales and profit margins.
Complex retail sites create new performance demands
As online retailers add features to their sites they need better tools to optimize performance.
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