A: Online Content Manager, reporting to e-commerce director or head of marketing.
Pamela,
I would not be too creative with the title so that potential candidates can easily find it. So, stick with Online Content Manager. Since you are a start-up (and good luck with your new venture!), this person should report into either the head of ecommerce or head of marketing, and work very closely with the head of merchandising and the technology team.
Here is a template for a job description that must be revised to fit your business, your culture, your organization and your technology.
Online Content Manager
Responsibilities
- Collect, format, and upload content from multiple copywriters and vendors
- Ensure content is accurate, descriptive and SEO friendly
- Build content from scratch
- Develop, document and automate content upload process and strategy
- Quantify content upload capabilities, set, implement and meet strict targets and goals
- Track, manage and report detailed status updates to senior management
- Work with creative and merchandising to implement merchandising and sales campaigns
- Work with developers and Operations to assess and resolve any technical challenges in displaying the content.
- Responsible for executing and supervising on time and accurate product uploads
- Be aware of and address any legal issues regarding content.
Skills:
- Expertise in manipulating product data/inventory in NetSuite CMS
- Strong writing skills
- Stickler for details
- Extremely organized with excellent follow-through
- Experience and expertise In HTML and other technologies used by company
- Should be well-versed and up-to-date in web technologies and best practices.







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