Commentary
About Our Blogs

Ask the Experts

Q: What are the advantages and disadvantages of pure responsive design versus hybrid?

What are the advantages and disadvantages of pure responsive design versus hybrid?

Terri Hunsinger, Owner, WebUndies.com

A: Hybrid means some variation of a site is being decided on the server, before content is delivered.

With pure responsive design, the server sends the same markup to every type of device. Based on a web browser’s characteristics, the pure site’s layout and behavior is adjusted to ...

Brendan Falkowski

Founder, Gravity Department

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 27, 2012, 4:11 PM
Amazon may be readying for a tablet war

Three more Kindle tablets could spell trouble for Apple. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 15, 2012, 1:28 PM
I’m on Fire!

Buying a Kindle Fire confirms one editor’s view on the future of m-commerce. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

March 7, 2012, 8:51 AM
Waiting for something better

Even with helpful new mobile wallet developments, consumers and retailers stay on the sidelines. Read More

Zak Stambor

Managing Editor

Source: Internet Diary

March 1, 2012, 1:04 PM
A note from the Facebook Marketing Conference

Facebook rolled out new ad formats. But the social network has to be careful. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 29, 2012, 1:16 PM
Watch out: Here comes the iPad 3

And with it comes good news for e-retailers that are prepared. Read More

Jack Love

Publisher, Chairman

Source: E-Commerce

February 23, 2012, 11:44 AM
Is e-retailing approaching a tipping point?

2011 brought little growth in bricks-and-mortar stores, but 14% growth online. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 16, 2012, 9:45 AM
Are the biggest e-retailers mobile-friendly?

A new study shines a mobile light on the top 100. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 8, 2012, 3:55 PM
111.2 million consumers browse the web on their phones

Did that get your attention? It better. Read More

Thad Rueter

Senior Editor

Source: Mobile Commerce

February 3, 2012, 3:57 PM
M-commerce threatens a male stereotype

Yes, men do ask for (store) directions, if they can do it in private. Read More

Mark Brohan

Research Director

Source: E-Commerce

February 2, 2012, 4:24 PM
Peeling back the onion on Amazon

Amazon is stingy with information about business development, but here are a few nuggets. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

February 2, 2012, 3:03 PM
Do farmers compare prices via smartphones?

New demographics provide intriguing insights into the smartphone shopper. Read More

Allison Enright

Editor

Source: E-Commerce

January 26, 2012, 1:01 PM
Marketing will make or break J.C. Penney

Ron Johnson’s plan for Penney's at least gives the retailer a focus. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

January 26, 2012, 9:48 AM
Happy birthday, dear iPad

Retailers: Ignore tablets at your peril. Read More

Don Davis

Editor in Chief

Source: Internet Diary

January 20, 2012, 3:31 PM
SOPA's threat to e-retail

The anti-piracy bills could unleash new threats of litigation, the last thing e-retailers need. Read More

Zak Stambor

Managing Editor

Source: Internet Diary

January 20, 2012, 2:38 PM
Google’s social network math is impressive, but fuzzy

The search giant offers a hazy view at how consumers are interacting on Google+. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 18, 2012, 1:13 PM
Make way for tablets

There’s big growth ahead in 2012 for tablet commerce. Read More

Don Davis

Editor in Chief

Source: E-Commerce

January 12, 2012, 9:02 AM
A first-hand look at the wide world of e-commerce

A young French entrepreneur gathers valuable insights on a global e-commerce tour. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

January 5, 2012, 1:31 PM
One goal, but two contrasting approaches to loyalty

Why carry all those cards when a smartphone does the job? Read More

Don Davis

Editor in Chief

Source: E-Commerce

December 28, 2011, 11:50 AM
Is Chardonnay the secret to the success of online retail?

No, it’s the convenience of shopping during quiet hours, with or without refreshment. Read More

Allison Enright

Editor

Source: E-Commerce

December 23, 2011, 9:57 AM
A holiday spending use case

Consumer intention surveys indicate I overspent, but I’m not buying it. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

December 22, 2011, 11:28 AM
While some still cry, others fight back

New York retailers use Taap.it app to combat Amazon’s Price Check app. Read More

Kevin Woodward

Senior Editor

Source: Mobile Commerce

December 15, 2011, 10:40 AM
Don’t make me work too hard

Amazon.com’s Kindle Fire was easy to use, but not easy enough. Read More

Mark Brohan

Research Director

Source: E-Commerce

December 14, 2011, 5:13 PM
So goes Best Buy online, so goes chain retailing

How Best Buy is handling e-commerce foreshadows the future of other chain retailers. Read More

Thad Rueter

Senior Editor

Source: E-Commerce

December 13, 2011, 9:24 AM
Why good conversation matters for online retailing

Google search updates make fresh content more important. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source: E-Commerce

December 12, 2011, 12:43 PM
It’s the customer, stupid

Amid the social media craze, HauteLook sets a customer-focused example worth checking out. Read More

Don Davis

Editor in Chief

Source: Internet Diary

December 6, 2011, 10:09 AM
Please, not another password

Online retailers that require a password to check out are rubbing salt in this consumer’s ... Read More

Don Davis

Editor in Chief

Source: E-Commerce

November 30, 2011, 9:57 AM
What Thanksgiving weekend sales numbers reveal

Heavy advertising by retail chains benefited the web as much, or more, than stores. Read More

advertisement