Commentary
About Our Blogs

Ask the Experts

Q: What are the advantages and disadvantages of pure responsive design versus hybrid?

What are the advantages and disadvantages of pure responsive design versus hybrid?

Terri Hunsinger, Owner, WebUndies.com

A: Hybrid means some variation of a site is being decided on the server, before content is delivered.

With pure responsive design, the server sends the same markup to every type of device. Based on a web browser’s characteristics, the pure site’s layout and behavior is adjusted to ...

Brendan Falkowski

Founder, Gravity Department

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

April 7, 2011, 12:54 PM
Small and mighty

How even a small number of mobile users can have a powerful impact. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

April 5, 2011, 11:08 AM
Tablet-owning consumers use sites more than apps? Seriously?

The buzz over apps is overshadowing the good old browser. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 31, 2011, 9:40 AM
NFC: Don’t hold your breath

It may be a part of the mobile payments future, but not anytime soon. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 30, 2011, 4:40 PM
Is your site too flashy?

As more consumers surf with their smartphones, retailers should think twice about Flash. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

March 23, 2011, 4:40 PM
The web isn’t just another comparable-store statistic

Big chains shouldn’t lump e-commerce in with their same-store sales reports. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 18, 2011, 4:00 PM
A revolution in personal computing has begun

The tablet PC is changing the way people—and e-commerce vendors—interact with the web. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 15, 2011, 3:24 PM
The iPad is unique. Use it accordingly.

Apple was creative when it made the iPad. Retailers should think creatively when using it. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 14, 2011, 11:10 AM
4% of Gilt Groupe’s sales come from iPad users

And Apple sells 500,000 of the iPad 2. Opportunity knocks. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 9, 2011, 2:53 PM
LivingSocial aims to bring merchants' dead hours to life

Why LivingSocial's Instant Deals are a good deal for local merchants. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

March 3, 2011, 2:04 PM
The code on using bar codes

Retailers are using bar codes, and many are forgetting to give consumers the instruction manual. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

March 1, 2011, 12:11 PM
Apple aims to gobble up market share with the iPad 2

Learn lessons now from retailers with powerful iPad apps. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 24, 2011, 3:41 PM
Design mobile commerce sites for purchasing as well as perusing

Mobile commerce isn’t always necessarily about buying Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 22, 2011, 12:44 PM
Nokia and Microsoft: Too late?

Nokia to integrate Windows on all phones, but grab for market share could be tough. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 14, 2011, 3:50 PM
M looks a lot like E did a decade ago

Consumers are dipping their toes in the m-commerce waters. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 11, 2011, 3:28 PM
Smartphone shipments top PC shipments in Q4 2010

It’s a warning to retailers not yet in mobile commerce. Read More

Jack Love

President, CEO

Source: Internet Diary

February 9, 2011, 3:10 PM
What Retailers Can Learn From AOL's Huffington Post Acquisition

Huffington Post Beat Established News Publishers on the Web Just As New Web-Only Merchants Are ... Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 8, 2011, 9:44 AM
Appetite for Verizon iPhone voracious

Which proves Apple’s allure is as powerful as ever. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

February 2, 2011, 12:57 PM
Don’t let objects get in the way of your mobile subjects

One tiny little graphic or feature can drag down your entire mobile site. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

February 2, 2011, 12:26 PM
A disappointing mobile commerce event

Three speakers, though, provided practical information. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

January 31, 2011, 5:39 PM
Ignore the numbers, focus on the iPhone and Android

No one can agree on market share, but these devices stand out. Read More

Paul Demery

Managing Editor, B2B E-commerce

Source:

January 28, 2011, 1:33 PM
Mobile gets in with the establishment

Mobile can be a friend as well as a threat to stores. Read More

Don Davis

Editor in Chief

Source: B2B E-Commerce

January 28, 2011, 1:06 PM
Why doesn't Amazon grow up?

Mature market leaders are supposed to grow slowly, but Amazon is growing as fast as ... Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 28, 2011, 12:56 PM
Time isn’t a luxury Borders can afford

It's too late to make Borders into a big enough e-commerce player. Read More

Katie Evans

Managing Editor, International Research

Source: Mobile Commerce

January 25, 2011, 3:33 PM
10 billion Apple apps downloaded—how can you make them shine?

Find reasons to keep app users coming back. Read More

Jack Love

President, CEO

Source: E-Commerce

January 25, 2011, 11:45 AM
Why Web Stores Always Need Remodeling

To succeed online, e-retailers must do that which is totally foreign to bricks-and-mortar retailing: redesign their web stores at ... Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

January 21, 2011, 3:34 PM
Prescription scans are just what the doctor ordered

I couldn’t have had a better m-commerce experience. Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

January 18, 2011, 1:50 PM
Mobile commerce is more than selling via a smartphone

When developed well, it’s a powerful multichannel tool. Read More

Mark Brohan

Research Director

Source: B2B E-Commerce

January 12, 2011, 4:44 PM
Eat my dust

Why online retailing may still morph into Amazon and everyone else. Read More

advertisement