Commentary
About Our Blogs

Ask the Experts

Q: What are the advantages and disadvantages of pure responsive design versus hybrid?

What are the advantages and disadvantages of pure responsive design versus hybrid?

Terri Hunsinger, Owner, WebUndies.com

A: Hybrid means some variation of a site is being decided on the server, before content is delivered.

With pure responsive design, the server sends the same markup to every type of device. Based on a web browser’s characteristics, the pure site’s layout and behavior is adjusted to ...

Brendan Falkowski

Founder, Gravity Department

Have a Question? Ask one of our experts... ask now. See Past Questions

Advertisement

Popular Threads

Most Recent Posts

Jon Hedges

President, Hedges & Co.

Source: E-Commerce

May 8, 2014, 9:40 AM
How does paid search impact results from organic listings?

It’s a question online marketer Jon Hedges get asked a lot. He provides two case ... Read More

Sridhar Sharma

Chief technology officer, Ugam

Source: E-Commerce

May 7, 2014, 8:40 PM
Data goes nuclear: half-life in the world of e-commerce

While many retailers are prepared to deal with the high volume of data they can ... Read More

Bob Moul

CEO, Artisan Mobile

Source: Mobile Commerce

May 6, 2014, 12:57 PM
Using shopper data and testing to create winning apps

Retailers that carefully track how consumers use their mobile apps can adapt quickly, improving ROI, ... Read More

Nadine Späth

Manager, consumer goods & e-commerce, Germany Trade & Invest

Source: E-Commerce

May 5, 2014, 5:00 PM
E-commerce opportunities in Europe's strongest economy

German consumers are confident and spending more, especially online. But they shop somewhat differently online ... Read More

Peter Sheldon

Analyst, Forrester Research

Source: E-Commerce

May 2, 2014, 3:38 PM
Just where do my online orders come from?

As the race to faster shipping continues, many online retailers are now shipping online orders ... Read More

Bill Siwicki

Managing Editor, Mobile Commerce

Source: Mobile Commerce

April 28, 2014, 1:02 PM
E-commerce and m-commerce: The next five years

As shopping on smartphones and tablets becomes routine for consumers and the importance of home ... Read More

Samer Forzley

Vice president of marketing, Pythian

Source: E-Commerce

April 28, 2014, 12:01 PM
Make room at the top for security

Big thefts of consumer data from major retailers underscore the risk retailers run if they ... Read More

Devika Girish

marketing content associate, MobStac

Source: Mobile Commerce

April 28, 2014, 10:41 AM
Unlocking the power of location-based retail services

Many retailers are taking advantage of knowing where a shopper is to offer her coupons ... Read More

Seth Barnes

Head of marketing, Savings.com

Source: E-Commerce

April 22, 2014, 6:16 PM
Commissions are for closers

A Savings.com executive responds to an Internet Retailer article describing a web merchant’s decision to ... Read More

Jason Squardo

Executive vice president of optimization, Zog Digital

Source: Mobile Commerce

April 16, 2014, 1:24 PM
Five tips for achieving high mobile search rankings

Searches on mobile devices will soon exceed those on computers, Google says. Retailers that keep ... Read More

Sergio Pereira

President, Quill.com

Source: B2B E-Commerce

April 15, 2014, 1:02 PM
Quill turns to its B2B customers for new ideas

Coming in April is a new section of Quill.com that will let customers and Quill ... Read More

Charles Nicholls

Source: E-Commerce

April 11, 2014, 11:07 AM
E-mail remarketing: three best practices to maximize revenue

Consumers who make it to the shopping cart are interested in buying. The chief strategy ... Read More

Linda Taddonio

Chief E-Commerce Strategy Officer, Insite Software

Source: B2B E-Commerce

April 1, 2014, 11:55 AM
Brands matter online, even for distributors and manufacturers

Distributors can do a better job of managing the brands they carry, says the chief ... Read More

Kim Giroux

Vice president of paid advertising, Zog Digital

Source: E-Commerce

March 27, 2014, 4:03 PM
The five most effective retail affiliate marketing tactics

For starters, find affiliates likely to attract consumers interested in your products, says Kim Giroux ... Read More

Vanessa Rumbold

Executive vice president, client services & business development, Fluid

Source: E-Commerce

March 26, 2014, 12:42 PM
What e-retailers should focus on in 2014

Mobile, for sure, says an e-commerce design expert in a Q&A. Many retailers still fall ... Read More

Gregory Kennedy

vice president of marketing, TapSense

Source: Mobile Commerce

March 25, 2014, 3:37 PM
Recommendations for creating compelling mobile ads

All advertising must be compelling to work. And in the constrained environment of a mobile ... Read More

Justin King

Global B2B E-Commerce Strategist, Oracle Corp.

Source: B2B E-Commerce

March 24, 2014, 3:00 PM
Customer-facing product content: How PIM differs from PCM

To serve up great content that engages customers on their e-commerce sites, B2B companies must ... Read More

Eric Best

CEO, Mercent Corp.

Source: E-Commerce

March 24, 2014, 10:41 AM
The new structure for Google’s Product Listing Ads

Google’s Shopping Campaigns, announced late last year, ultimately will let retailers more precisely target top-performing ... Read More

Senior Content Strategist, Gorilla Group

Source: B2B E-Commerce

March 17, 2014, 10:24 AM
Consumer SEO tactics for the B2B world

To get noticed in natural search results, B2B companies must optimize their web content for ... Read More

Jenn Markey

Vice president of marketing, 360pi

Source: E-Commerce

March 14, 2014, 5:19 PM
Pricing games: four holiday pricing strategy lessons

Amazon doesn’t always offer the lowest price, but it is the most aggressive in changing ... Read More

Adrien Henni

Chief editor, East-West Digital News

Source: E-Commerce

March 14, 2014, 5:12 PM
Russian e-commerce leaders Ozon and Ulmart in funding talks

Ozon, often called Russia's Amazon, could be in line to raise $100 million, reports East-West ... Read More

Gene Alvarez

Vice President, Distinguished Analyst for E-Commerce

Source: B2B E-Commerce

March 11, 2014, 2:06 PM
B2B and B2C e-commerce: similarities in the digital age

Purchasing agents are online consumers themselves, accustomed to buying online. Plus, Amazon’s entry into B2B ... Read More

Robert L. Lee

Partner, Alston & Bird

Source: E-Commerce

March 10, 2014, 11:25 AM
A quick patent troll primer for Internet retailers

Patent trolls are companies that buy patents and make money by demanding licensing fees from ... Read More

Paul Shrater

Founder and CEO, Minimus.biz

Source: E-Commerce

March 7, 2014, 3:21 PM
From the e-retail boardroom to the classroom

Paul Shrater, founder and CEO of web-only retailer Minimus.biz, is teaching a college marketing course ... Read More

Bridget Fahrland

vice president of client strategy, Fluid

Source: E-Commerce

March 6, 2014, 9:56 AM
Will same-day delivery be the bottled water of 2014?

Consumers didn’t think they needed bottled water either, notes Fluid vice president of client strategy ... Read More

David-Dror Davidoff

chief revenue officer, ClickTale

Source: E-Commerce

March 4, 2014, 4:43 PM
Lessons from the Oscars about web site design

The way we view the Oscar telecast and the high fashion on display says a ... Read More

Linda Taddonio

Chief E-Commerce Strategy Officer, Insite Software

Source: B2B E-Commerce

March 4, 2014, 3:14 PM
It's critical to transform smartly toward B2B e-commerce

If you want your organization to survive, is there an option other than using digital ... Read More

Jim Erickson

managing editor, Alizila

Source: E-Commerce

March 3, 2014, 5:26 PM
The battle for dominance of China's Internet econony

Why are two Chinese heavyweights, Alibaba and Tencent, spending millions subsidizing cab fares? The taxi-hailing ... Read More

Ralph Dangelmaier

CEO, BlueSnap

Source: Mobile Commerce

February 28, 2014, 4:43 PM
The forgotten problem in mobile shopping carts: payments

Conversion rates fell on mobile devices, while increasing on desktops during the last holiday season. ... Read More

Tom Murphy

Chief marketing officer, Bradford Networks

Source: E-Commerce

February 26, 2014, 5:23 PM
What online retailers can learn from the breach at Target

Even retailers without store payment systems, the entry point for criminals who hacked Target, Neiman ... Read More

advertisement