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And the Oscar goes to...
What have we learned from this comparison exercise?
Just as the Oscars capture our attention, pique our curiosity, and make us feel the magic of the movies while watching celebrities set the year's fashion trends, your website has to keep your visitors coming back for more.
Make sure their attention is always with you—offer new deals, use design cues that surprise them, place elements in such a way that they have to click and scroll, use colors that appeal to their senses, show them what other visitors bought or recommended. In a nutshell, keep them returning.